Senior Manager, Analytics

DXA Circa; Toronto; On-site; CAD 85,000 - 105,000; Full time

Job summary

A leading data-driven firm in Toronto is seeking a Senior Manager Analytics to leverage data for insightful reporting and storytelling. You will collaborate with teams across North America, use statistical methods, and enhance client relationships. Ideal candidates have a strong analytical mindset, experience with data visualization tools, and a passion for transforming data into strategic insights. This role offers comprehensive benefits including medical, dental, and flexible time off.

Benefits

Medical

Dental

Vision

RRSP with employer match

Tuition Reimbursement

Juice Money

BYOD reimbursement

Flexible time off

Short-Term Disability

Paid Parental Leave

Qualifications

• 4-5 years relevant full-time experience in Marketing Science, Marketing Analytics, or Data Science.
• Strong communication skills and attention to detail.
• Experience with social listening tools is a plus.

Responsibilities

• Work with Global Intelligence teammates to create compelling reporting.
• Analyze data using statistical methods.
• Collaborate with teams to infuse data-driven insights.

Skills

Adobe Analytics

Data Analytics

SQL

Attribution Modeling

Power BI

R

Regression Analysis

Data Visualization

Tableau

Data Mining

SAS

Education

Bachelor's degree in business or STEM

Master's degree

Tools

Google Analytics

Domo

Google Data Studio

Excel

Talkwalker

Cision

Brandwatch

Quid

Trendkite

Job description

Overview

Senior Manager Analytics

Youre curious organized methodical and proactive. You like to use substantiated data to both identify and solve problems rather than trust your gut alone.

As the core team of global communications powerhouse Weber Shandwick we are leveraging leading edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the worlds most important digital social and e-commerce platforms.

Our clients span five continents and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplaces current and future needs.

We Are Seeking :

We are seeking a strategic thinker with a strong analytical mind to help pull and analyze data and extract deep insights using the approaches systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.

The Senior Marketing Analyst will join the team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.

The position will directly report to and work with the Toronto office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwicks largest and most important client relationships.

What You Will Be Doing

• Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate communications media and / or site performance relative to business objectives.
• Team up with data scientists and senior intelligence leads to develop reporting articulating insights and building narratives that move internal and external audiences to act on our recommendations.
• Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
• Collaborate closely with cross-functional teams to infuse all aspects of the work with data-driven insights and measurement.
• Fully utilize tools and platforms designed to automate and accelerate data collection integration and analysis. Examples: Google Analytics Domo Google Data Studio Tableau etc.
• Interrogate multiple sources of information / data to look for trends within social and earned media using tools such as Talkwalker Cision Brandwatch Quid and Trendkite.
• Partner with cross-functional teams to design and execute media and siteside A/B tests.
• Manage reporting tasks and data flows for media site and social listening insights and reporting.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Educate non-technical account team members on key requests and analysis process.
• Manage and build relationships with clients and internal client experience teams
• Participate in business development activities

Basic Qualifications

• Strong interest and capacity to translate data and research into strategic insights and recommendations
• Passion for working with data and deriving insights to answer client business questions.
• Experience with social listening tools such as Talkwalker Quid Brandwatch and Trendkite is a plus.
• Experience with data visualization tools including but not limited to : Tableau Google Data Studio Domo Excel etc.
• Able to leverage scripting to automate analyses data cleansing or data integration tasks.
• Experience with relational databases and statistical analysis / programming languages such as SAS SQL R or Python is a plus.
• Bachelors degree with major in business or STEM preferred Masters is a plus.
• 4-5 years relevant full-time experience; preferably in Marketing Science Marketing Analytics Data Science or Performance Marketing fields.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.
• Commitment to learning and the drive to take initiative.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced team environment.

Benefits

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
• Bring Your Own Device (BYOD) $50 monthly cell phone reimbursement
• MyDays Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range : CAD 85000.00 - CAD 105000.00

Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees / applicants background pertinent experience and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race colour religion gender age ethnic or national origin physical or mental disability sexual orientation gender identity marital status or citizenship status.

LI-SK1

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Required Experience :

Senior Manager

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1