Senior Growth Marketing Manager - Travel and Sales Enablement

Compunnel Canada; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading marketing firm in Toronto seeks an experienced marketing leader to drive acquisition and conversion strategies within the insurance industry. The candidate should have 7-10 years of experience, exceptional analytical skills, and a proven track record in leading marketing initiatives. Responsibilities include developing multi-channel campaigns, collaborating with teams, and analyzing performance to drive revenue growth.

Qualifications

• 7-10+ years of experience in marketing, focusing on acquisition in the insurance industry.
• Proven success in matrix organizations.
• Strong knowledge of digital and traditional marketing strategies.

Responsibilities

• Drive development and execution of marketing plans that generate leads.
• Manage acquisition marketing budget for maximum ROI.
• Analyze campaign data to optimize performance.

Skills

Acquisition and conversion strategies

Digital marketing strategies

Analytical skills

Cross-functional team leadership

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or equivalent

Job description

Job Description

We are seeking an experienced marketing leader to drive acquisition and conversion strategies within the insurance industry. This role requires a strategic thinker who can develop and execute multi-channel marketing campaigns, lead cross-functional teams, and optimize performance to generate qualified leads and revenue growth. The ideal candidate will have a strong background in marketing, exceptional analytical skills, and proven success in leading within matrix organizations.

Key Responsibilities

• Partner with internal business and distribution partners to craft marketing campaign vision and strategic opportunities to grow revenue.
• Represent the marketing team in executive meetings, providing insights and strategic recommendations.
• Stay updated on industry trends and emerging technologies to innovate and improve marketing tactics.
• Proactively identify opportunities to grow and optimize marketing strategies based on insights.
• Drive the development and execution of detailed marketing plans that generate qualified leads and impactful revenue outcomes.
• Plan, execute, and optimize marketing campaigns across direct mail, email, content, paid media, and other channels.
• Collaborate with internal business units, global and segment teams, and external agencies to create compelling product narratives and go-to-market campaigns.
• Develop and implement strategic frameworks and roadmaps for marketing initiatives.
• Deeply understand target segments’ challenges and effectively communicate how products solve those problems.
• Align marketing efforts with sales objectives to ensure campaigns and messaging enhance consumer communications.
• Develop and implement measurement frameworks, KPIs, and metrics for marketing channels.
• Analyze campaign and conversion data to measure effectiveness and optimize performance.
• Manage the acquisition marketing budget, ensuring accurate allocation and reforecasting for maximum ROI / ROAS.
• Drive media buying and marketing program optimizations, partnering with performance, digital, agency, and analytics teams.
• Provide recommendations for targeting strategy and segmentation based on CAC, LTV, and ROI insights.
• Collaborate with senior leaders and the sales team to improve conversion rates and address progression challenges.
• Foster strong cross-functional relationships to ensure projects are delivered with executional excellence.
• Support RFPs and pitch content creation from the marketing team.
• Own marketing budget allocation and planning to support expense management.

Required Qualifications

• 7-10+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.
• Demonstrated success in leading and working within matrix organizations.
• Strong knowledge of digital and traditional marketing strategies (SEO, SEM, social media, email marketing, print, direct mail).
• Strong analytical skills and experience with data analysis and reporting.
• Experience in building measurement frameworks, establishing KPIs, and metrics for acquisition channels.

Preferred Qualifications

• French bilingual fluency is considered an asset.
• Experience working with Canadian travel agencies and the insurance industry is preferred.

Education

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.