Senior Director of Business Solutions & Strategic Alliances

Workplace Options; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A leading wellbeing solutions provider is seeking a Strategic Sales Director to expand its reseller network. This role involves acquiring new reseller partnerships and executing strategic sales initiatives. The ideal candidate will possess 5-7 years of B2B sales experience, strong communication skills, and a bachelor's degree. Join us to directly impact company growth and develop scalable reseller programs in a collaborative environment.

Benefits

Full Benefits Package

Paid Time Off

401k match

Gym Reimbursement

Wellness rewards

Qualifications

• 5-7 years in B2B sales, preferably in wholesale or channel sales.
• Proven experience in prospecting and new market development.
• Comfortable working cross-functionally to execute go-to-market initiatives.

Responsibilities

• Identify and prioritize new reseller opportunities through market research.
• Build and nurture relationships with key decision-makers.
• Coordinate closely with Account Managers to ensure long-term relationship success.

Skills

B2B sales experience

Prospecting skills

Strong communication

Consultative selling

Building credibility

Cross-functional collaboration

Self-motivated

Education

Bachelor’s degree in Business, Marketing, or Communications

Tools

Microsoft Office Suite

CRM software

Job description

Overview

Who we are: Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.

Current Opportunity: Senior Director of Business Solutions & Strategic Alliances
Location: US
Onsite/Hybrid/Remote: Remote

What you will do

We are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long-term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high-impact Sales Director to lead the charge in identifying and developing new reseller relationships.

We’re looking for a driven, strategic Sales Director to lead outbound efforts in building a robust reseller network. Your primary mission is to hunt for and acquire new resellers—digging into existing, high-potential segments while also identifying untapped or emerging ones. You’ll play a key role in expanding our footprint in the wholesale market by initiating high-value conversations, qualifying leads, and shaping tailored go-to-market strategies that align with the unique needs of each reseller type.

You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long-term success by coordinating closely with Account Managers and internal stakeholders. This is a high-impact, growth-oriented role for someone who thrives in outbound sales and strategic market development.

Responsibilities

• Reseller Acquisition & Market Development: Identify and prioritize new reseller opportunities through proactive market research and structured outreach
• Reseller Acquisition & Market Development: Shape conversations using the voice of the customer to influence value messaging and positioning
• Reseller Acquisition & Market Development: Lay the foundation for scalable reseller programs in collaboration with leadership and cross-functional teams
• Strategic Sales Execution: Proactive prospecting using a structured, data-informed targeting approach
• Strategic Sales Execution: Tailor outreach strategies to different reseller profiles—no one-size-fits-all pitching
• Strategic Sales Execution: Build and nurture relationships with key decision-makers, including CEOs and founders
• Strategic Sales Execution: Act as a trusted advisor, not just a salesperson, to potential reseller partners
• Internal Collaboration & Enablement: Integrate Account Managers (AMs) early in the sales process to ensure long-term relationship success
• Internal Collaboration & Enablement: Work closely with Product, Marketing, and Enablement to shape go-to-market efforts and improve reseller experience
• Internal Collaboration & Enablement: Coordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impact
• Internal Collaboration & Enablement: Bring actionable market insights back to the team to influence internal strategy, program design, and KPIs

What Success Looks Like

• Strong pipeline of aligned, high-potential reseller opportunities
• Strategic, insight-driven sales conversations that reflect our understanding of reseller needs
• Early, seamless involvement of AMs to ensure handoff and continuity
• Consistent feedback loops that help refine targeting, messaging, and program evolution

Required Qualifications/Skills

To excel in this role, you will need the following qualifications and skills:

• 5-7 years in B2B sales, preferably in wholesale, channel sales, or reseller environments, such as insurance, health care, or technology
• Proven experience in prospecting and new market development
• Strong communication and consultative selling skills
• Ability to build credibility with executive-level stakeholders
• Comfortable working cross-functionally to execute go-to-market initiatives
• Self-motivated, adaptable, and focused on both strategy and execution
• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred).
• Experience working in partner-led GTM environment (preferred).
• Background in sales enablement or customer success strategy (preferred).
• Experience with tools like Microsoft Office Suite and CRM (preferred).

Why join us

• Direct impact on company growth and strategic direction
• Opportunity to help shape scalable reseller programs from the ground up
• Collaborative, fast-moving environment with room to grow
• High-earning potential through a transparent and motivating commission structure

What we offer

At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:

Full Benefits Package, Paid Time Off, 401k match, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Training/tuition reimbursement, Mentorship Program, Employee exchange programme.

We are committed to building a workplace where individuals feel empowered to bring their whole selves to work, free from discrimination. We will continue to take action to ensure equitable outcomes and a diverse, inclusive environment that fosters collaboration and growth.

For further details about WPO please check out our website and learn more about our programs. This description reflects the current opportunity and not a guarantee of employment.

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