Senior Advisor, Communications and Marketing

The Michener Institute of Education at UHN; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A higher education institution in Toronto is seeking a Senior Advisor, Communications and Marketing. This role involves developing and implementing strategic communication and marketing initiatives, leading internal communications, and managing social media. The ideal candidate excels in writing and project management, with solid experience in digital marketing and stakeholder engagement. This position offers a full-time opportunity with mid-senior level responsibilities.

Qualifications

• Proven ability to develop communication strategies.
• Experience managing communication materials.
• Ability to build relationships with stakeholders.

Responsibilities

• Develop and implement communication strategies.
• Lead internal communications including newsletters.
• Oversee corporate communication campaigns.
• Manage social media channels and website content.

Skills

Excellent writing skills

Strong project management

Experience with leadership

Digital marketing

Social media management

Crisis communication

Job description

Overview

The Senior Advisor, Communications and Marketing will plan, develop and implement high-quality communications and marketing strategies that align with Michener's goals and priorities. As part of the Communications team, this role leads a full scope of communication and marketing activities for Michener's academic programs and corporate projects within the organization. The Senior Advisor reports to the Strategic Advisor, Communications & Marketing and works alongside other advisors to support the department and institution needs.

Responsibilities

• Act as a communications business partner, consultant and subject-matter expert while managing communications and marketing for Michener's applied health academic programs
• Lead internal communications for the organization including town halls and acting as managing editor of Michener's bi-weekly internal newsletter
• Develop and deliver core communication materials, such as communications plans, key messages for both print and digital channels, reports, annual publications, and presentations
• Research, write and edit engaging and compelling articles, and social media content that advance Michener's storytelling
• Oversee and support corporate communication campaigns
• Build strong relationships with stakeholders, including staff, faculty, students and leadership to gather relevant content and drive communications activities
• Provide a full range of communications support for issues management, event planning, event speech and script writing (including but not limited to Michener's convocation, student awards ceremony and staff awards), crisis communications
• Update Michener's website content as needed
• Manage Michener's social media channels
• Work within the brand guidelines and writing style guide to champion the brand, ensuring quality and consistency
• Collaborate closely with web, digital and design leads (both in-house and external suppliers) for communications and marketing projects
• Provide crisis communication and issues management support in the event of an emergency
• Other duties as assigned

Qualifications

• The ideal candidate will be an excellent writer, strong project manager and have experience working closely with leadership.
• As a communications and project-management expert, the Senior Advisor will plan detailed communications and marketing strategies in a variety of areas, including internal communications and external marketing, digital marketing, social media and content marketing.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing / Editing

Industries

• Higher Education