Senior Account Executive

LabX Media Group; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A dynamic media company in Toronto seeks a Senior Account Executive experienced in consultative sales. This role involves maintaining and building client relationships, achieving sales goals, and advising clients on advertising campaigns. Candidates should possess a Bachelor's degree and 5+ years in sales, preferably in lead generation and advertising. Strong communication skills and the ability to work independently are essential. Join a diverse team that values innovation and inclusion.

Qualifications

• 5+ years of experience in sales; lead gen and advertising product sales experience preferred.
• Excellent communication skills for professional correspondence.
• Ability to work independently with minimal supervision.

Responsibilities

• Maintain & build new client relationships, perform outbound calls.
• Focus on monthly and full year sales goals and product growth.
• Advise clients on advertising campaigns that fit their goals.

Skills

Consultative sales skills

Communication skills

Relationship building

Negotiation experience

Analytical skills

Education

Bachelor's degree

Tools

CRM system

Job description

Are you one of the 20% of the closers who consistently produce 80% of the business? Then we have a superb selling opportunity for you. We are currently looking for a Senior Account Executive to join our team at LabX Media Group. If you are a driven sales professional and have a passion for digital & print platforms, web-based products and live conference sales, this role is for you.

The Senior Account Executive will use consultative sales skills to develop print/digital media and lead gen programs that target the healthcare markets of clinical laboratory, anatomic pathology, informatics, and in vitro diagnostics (IVD). Using actionable, best-practice management content, we connect vendors to the decisionmakers and influencers at clinical labs and pathology practices.

This position will work within an established US sales territory with significant existing and new account growth potential. The successful candidate is someone who thrives on new opportunity and has experience in selling lead gen programs, digital advertising, media, and live onsite and virtual events. However, we will also consider candidates who work for vendor sales teams in the clinical lab/pathology space, who have pre-established sales relationships with decisionmakers in that market.

The sales team is responsible for achieving revenue goals by building and maintaining strong, long-term relationships with existing customers while actively developing new business opportunities. Success in this role is measured through key performance indicators such as service quality, customer satisfaction and retention, sales performance and knowledge across product categories, market competitiveness, participation in industry trade shows, and new account acquisition.

Scientific, B2B, or technical sales experience is a plus but not required if you are willing to learn and pick things up quickly. Additionally, you would be selling various sponsorships and partnerships for a large B2B live event.

Responsibilities:

• Maintain & build new client relationships, perform outbound calls/presentations to proactively develop a specified customer base, and prospect to attain growth objectives
• Focus on monthly and full year sales goals. Maintain and expand product growth across customer portfolio
• Advise clients on advertising campaigns, building campaigns that fit clients’ goals & objectives
• Communicate special offers, promotions, and new advertising vehicles to customers
• Develop and organize meetings, prepare, and attend tradeshows/events/seminars to enhance client relationships
• Compile reports to the sales director regarding goals achieved, target accounts, and meetings held. Share this in Bi-weekly team meetings.
• Assess characteristics of products or services and advise on the advertising needs/analysis of the competitive landscape. Share what clients report back from discussions.
• Prepare or oversee the preparation of reports, briefs, statistics, and presentations
• Work closely with the fulfillment team to execute customer programs
• Review campaign success with relevant teams and ensure programs are meeting client expectations
• Identify opportunities to grow customer programs based on their changing needs and new product launches
• Back up other sales teams if coverage is needed – holiday & event attendance
• Organize territory sales operations using our CRM system

Requirements:

• Minimum of a bachelor’s degree required; degree in sales, marketing or business a plus
• 5+ years of experience in sales; lead gen and advertising product sales experience is preferred
• Sales experience in the clinical lab or pathology space is preferred, but not required
• Excellent communication skills, including professional correspondence over the phone and email, and a high attention to detail
• Ability to work independently with minimum supervision
• Experience with pricing strategies and large-scale negotiations
• Knowledge of various science and/or laboratory equipment is an asset, but not required
• The ideal candidate will be hard-working, positive, goal-oriented, analytical, detailed, and organized

Travel:

• Travel in the US is required to visit clients within the sales territory and attend industry trade shows throughout the US. More or less travel may be required depending on the candidate’s geographic location and changing territory needs and opportunities.
• A passport is not a prerequisite for application but will be eventually required for periodic travel.

LabX Media Group is an enthusiastic equal opportunity employer. We celebrate multiple approaches and points of view. Diversity drives innovation: so, we foster a culture where difference is valued. We are committed to diversity, equity, and inclusion and welcome applications from everyone!

Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. We thank all candidates for applying. Only those candidates selected for an interview will be contacted.