Senior Account-Based Marketing Manager

Swiftly, Inc.; Canada; Remote; CAD 110,000 - 165,000; Full time

Job summary

A leading transit data platform is seeking an Account-Based Marketing Manager to fuel growth through targeted marketing programs. The successful candidate will strategize and execute multi-channel campaigns, engaging key decision-makers while collaborating with Sales and Customer Success. Ideal candidates should have 6–8 years in B2B marketing with strong ABM expertise. Competitive salary and comprehensive benefits package offered.

Benefits

Competitive salary

Equity compensation

Medical, Dental and Vision

Retirement with Employer Match

Flexible work environment

16 paid holidays

Qualifications

• 6–8+ years of experience in B2B marketing, with at least 3 years in account-based marketing.
• Proven track record of building and scaling ABM programs.
• Strong knowledge of account segmentation, targeting, and personalization strategies.
• Experience using data and tech stacks to demonstrate ROI.

Responsibilities

• Own and drive Swiftly’s ABM strategy.
• Partner closely with Sales and Customer Success.
• Lead the creation and execution of multi-channel campaigns.
• Develop scalable messaging frameworks and content strategies.
• Increase market awareness through paid media strategy.

Skills

B2B marketing

Paid media strategy

Account segmentation

Cross-functional collaboration

Analytical mindset

Job description

Overview

Company Description

Swiftly is on a mission to help cities move more efficiently. We are the leading transit data platform for agencies to share real-time passenger information, manage day-to-day operations, and improve service performance. Today, over 180 transit agencies in 11 countries – including LA Metro, MARTA, SEPTA, and MBTA – rely on Swiftly to improve on-time performance by up to 40% and increase passenger information accuracy by up to 50%. The result is better service reliability, increased ridership, and more efficient transit operations.

Even though Swiftly\'s HQ office is located in San Francisco, CA, we are open to candidates in most locations across the U.S. as well as Ontario and British Columbia, Canada. At this time we are unable to provide Visa sponsorship.

About the Role

We’re looking for an Account-Based Marketing (ABM) Manager to drive growth by creating highly targeted, personalized marketing programs for Swiftly’s most strategic accounts. This role is critical to Swiftly’s next stage of growth — you’ll help us fuel pipeline from high-priority new logo accounts, unlock green space within our customer base, and expand adoption of our products.

As the Sr. ABM Manager, you’ll be both strategic and hands-on. You’ll zoom out to identify opportunities for expansion across our market and zoom in to craft tailored campaigns that engage specific decision-makers and influencers. You’ll also own Swiftly’s paid media strategy, using channels like LinkedIn, Google Ads, and industry partnerships to influence buyers and elevate our presence in key accounts. By partnering closely with Sales, Customer Success, and Marketing, you’ll connect Swiftly’s solutions to the outcomes transit agencies care most about.

Responsibilities

• Own and drive Swiftly’s ABM strategy — build and scale Swiftly’s ABM program, expanding from 10 to 50+ strategic accounts and directly influencing pipeline and revenue growth.
• Partner closely with Sales and Customer Success by shaping joint account strategies that unlock pipeline growth, accelerate expansion, and strengthen customer partnerships. You’ll ensure ABM efforts align with business priorities and growth targets.
• Lead the creation and execution of high-impact, multi-channel campaigns that deliver personalized engagement, resonate with executive decision-makers, and influence key opportunities.
• Develop scalable messaging frameworks, content strategies, and toolkits that enable global teams to deliver personalized, consistent, and impactful ABM campaigns.
• Increase market awareness by owning our paid media strategy across LinkedIn, Google Ads, and industry partnerships, ensuring our brand stands out with the buyers who matter most.
• Own the strategy and evolution of our ABM tech stack, ensuring we can effectively scale programs by integrating new tools that enhance measurement, targeting, and impact reporting.
• Build reporting frameworks to measure success-tracking campaign performance, pipeline creation, conversion velocity, and influenced revenue.
• Champion ABM across the organization, embedding best practices, educating stakeholders, and driving alignment across functions.

Qualifications

• 6–8+ years of experience in B2B marketing, with at least 3 years in account-based marketing or a closely related role.
• Proven track record of building and scaling ABM programs that drive measurable pipeline, expansion, and customer adoption.
• Strong experience with paid media strategy and execution (LinkedIn, Google Ads, industry publications), ideally in a B2B or enterprise environment.
• Strong knowledge of account segmentation, targeting, and personalization strategies.
• Highly cross-functional and collaborative; you thrive on partnering with Sales, Customer Success, and Marketing to align on goals and deliver impact.
• Analytical mindset with experience using data and tech stacks to measure ABM performance, optimize campaigns, and demonstrate ROI.
• Passion for public transit and mission-driven work.

Nice to have

• Experience marketing to government or public sector agencies.
• Familiarity with transit, mobility, or transportation-related industries.
• Hands-on experience with ABM platforms and tools

Pay Range

In accordance with pay transparency laws, please see the approximate salary ranges below. These ranges represent the anticipated low and high ends of the salary for this position. Actual salaries will vary and are based on a multitude of non-discriminatory factors, including final role leveling decisions, a candidate’s relevant work experiences/skills, and geographic location. Salary is one component of Swiftly’s total compensation package, which also includes stock options, competitive benefits, 401(k)/ RRSP matching, a fantastic team and culture, opportunity to have a huge impact, emphasis on professional growth and holistic wellness, and other perks.

US Salary Range: $100,000 - $150,000 USD

Canadian Salary Range: $110,000 - $165,000 CAD

Beyond the Skills

We are looking for candidates who are passionate about mobility, sustainability, or mission-oriented projects that have a significant real-world impact. Ideal candidates encompass the core values of our company:

• Team — Together, we are more effective and better supported
• Impact — Drive impact for our customers, our company, and all of our teams
• Diversity — See differing perspectives as ways to address our weaknesses and find new strengths
• Communication — Assume others internally and externally have good intentions
• Feedback — We share feedback because we want each other to grow professionally and personally
• Growth — Foster personal, professional, and company growth

Benefits

• Competitive salary
• Equity compensation for every employee
• Medical, Dental and Vision
• Retirement with Employer Match
• Flexible Spending Account (FSA)
• Home office setup reimbursement
• Monthly cell/internet reimbursement
• Monthly "Be Well" stipend
• Flexible PTO with a recommended minimum
• Flexible work environment
• 16 paid holidays, including holidays in months without US national holidays
• 8 fully paid weeks of leave for child birth/adoption

Travel note: Swiftly employees can generally expect to travel 1–2 times a year for in-person company or team offsites. As a fully distributed company, we consider these offsites important for cultivating strong relationships across our teams! Attending these in-person is expected and encouraged, although we understand everyone has different personal circumstances and we will consider requests for exceptions. Customer-facing team members and other specific roles may be expected to travel more frequently.

We are a truly mission-driven culture that is set to change the world of transit

We are an equal opportunity employer - we are committed to a workplace that is as dynamic, diverse, and passionate as the communities we serve.

Because we work with public agencies, we participate in E-Verify.