Sales Representative - Toronto Territory

Fresh Start Foods Canada; Milton; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading foodservice company in Canada is looking for a Full-Time, Permanent Outside Sales Representative to drive business development across the Toronto territory. This remote position involves generating leads, managing client relationships, and closing new accounts. The ideal candidate has over 3 years of direct sales experience and understands the foodservice and hospitality industry. With a competitive salary starting at $60,000 per year plus commission, this role also offers a collaborative work culture with comprehensive health care benefits.

Benefits

Monthly car allowance

Comprehensive health care benefits

RRSP Program

Employee Purchase Program

Qualifications

• 3+ years of experience in direct sales, outside sales, or account management.
• A results-driven professional with a strong drive to secure new business.
• Expert at navigating complex contracts and negotiations.

Responsibilities

• Drive sales growth and exceed revenue targets.
• Create and execute a sales strategy for long-term growth.
• Develop action plans to enter new market segments.

Skills

Proven Sales Success

Hunter Mentality

Exceptional Negotiation Skills

Technical Proficiency

Industry Experience

Mobility

Education

Post-secondary diploma or degree in Business or related field

Tools

Google Suite (Docs, Sheets, Slides)

CRM tools

Job description

Fresh Start Foods Canada Ltd. Join one of the BEST teams in the Industry

At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.

We are seeking individuals:

• Who are customer centric
• Who are able to deliver on their commitments
• Who value individual excellence and collective performance
• Who care and give back - sustainable agriculture, the environment, corporate citizenship
• Who go above and beyond to provide options for our customers
• Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience

Business Development / Outside Sales Representative – Toronto Territory

Summary/About the Role

Fresh Start Foods is hiring a Full-Time, Permanent Outside Sales Representative to drive business development and market penetration across the Toronto territory. This role is perfect for a "hunter" who thrives on lead generation, client relationship management, and closing new accounts. You will work remotely within your territory, with twice-weekly visits to our Milton, ON office.

Key Responsibilities/What You Will Do

• Drive Sales Growth: Proactively identify, prospect, and close new B2B sales opportunities to exceed monthly and annual revenue targets.

• Strategic Account Management: Create and execute a robust sales strategy and business plan for your assigned territory to ensure long-term growth.

• Market Penetration: Develop action plans to break into new market segments and secure high-potential foodservice accounts.

• Client Relationship Building: Act as a dedicated Account Manager, nurturing relationships to ensure exceptional customer satisfaction and retention.

• Cross-Functional Collaboration: Partner with Operations and Product Development teams to provide tailored solutions and superior service to your clients.

• Sales Presentations: Confidently represent Fresh Start Foods, delivering compelling pitches to key stakeholders and decision-makers.

Required Qualifications/Skills

• Proven Sales Success: 3+ years of experience in direct sales, outside sales, or account management with a track record of exceeding quotas.

• Hunter Mentality: A results-driven professional with a relentless drive to secure new business and close deals effectively.

• Exceptional Negotiation Skills: Expert at navigating complex contracts and high-level negotiations with diplomacy and persuasion.

• Technical Proficiency: Comfortable using Google Suite (Docs, Sheets, Slides) and CRM tools to track sales activity and present results.

• Industry Experience: Experience in the Foodservice or Hospitality industry is highly preferred.

• Mobility: Must hold a valid Class G Driver’s License and have a reliable vehicle for travel throughout the Toronto area.

• Education: Post-secondary diploma or degree in Business or a related field is preferred.

Compensation and Benefits

• Salary: From $60,000 per year plus commission.

• Allowance: Monthly car allowance provided for travel.

• Schedule: Monday to Friday (Milton office 2x per week).

• Health & Wellness: Comprehensive Health Care Benefit Program (Medical, Dental, Vision).

• Future Planning: RRSP Program and Employee Purchase Program.

• Culture: A collaborative, team-based work environment with a deep commitment to safety.

We thank all applicants for their interest, however only those selected for the next stage will be contacted. Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.

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