Sales Representative

Premier Equipment; Orono; On-site; CAD 40,000 - 60,000; Full time

Job summary

A leading agricultural equipment retailer in Ontario is looking for an enthusiastic sales representative to market and sell both new and used agricultural equipment. The role involves building relationships with customers and ensuring their satisfaction while staying updated on industry trends. Candidates should possess excellent communication skills, strong organization, and knowledge of agricultural equipment. A commitment to an inclusive work environment and a willingness to work rotating weekends is essential. Join us to make a real impact in the agricultural community.

Benefits

Comprehensive Health & Dental Coverage

Company-Matched RRSP

Annual Profit Sharing

Boot & Tool Allowance

Employee Assistance Program (EAP)

Company Vehicle for qualifying positions

Qualifications

• Experience in agricultural sales or customer-facing roles.
• Familiarity with John Deere products.

Responsibilities

• Market, demonstrate, and sell agricultural new and used whole goods products.
• Profile new and existing customers while ensuring satisfaction.
• Stay current on product knowledge and business trends.

Skills

Excellent communication and listening skills

Strong organization and time management

Familiarity with farming practices

Knowledge of agricultural equipment

Education

High School Diploma or Equivalent

Job description

Premier Equipment is the largest full-service John Deere dealership in Ontario, serving agriculture, lawn care, golf, commercial grounds, and compact construction customers across Ontario. With 20 locations and over 190 skilled technicians, we deliver innovative equipment, expert service, and unmatched support.

Since the 1950s, we’ve grown with a clear purpose: to be the best part of our customers’ day by improving their business and lifestyle. Whether it’s solving equipment issues or offering new technology, we’re here to make their day better—and yours too.

It’s an exciting time to join Premier. Come grow with us.

Position Overview

You will be the face of the company in your territory, actively marketing, demonstrating, and selling new and used agricultural equipment. Your role involves promoting a range of company goods and services while keeping customers informed about special promotions and events. You’ll build strong relationships with new and existing customers by understanding their needs and ensuring satisfaction with our products and services. Staying up to date with industry trends, product knowledge, and attending training sessions and trade shows will help you provide expert guidance and support, ensuring our customers receive the best solutions for their farming and turf needs.

Responsibilities & Qualifications

• Market, demonstrate, and sell agricultural new and used whole goods products.
• Promote any other goods or services that the Company offers. Be informed of company promotions or special events in all departments.
• Profile new and existing customers while ensuring customer satisfaction with products or services.
• Keep abreast of business trends that will affect customer purchases.
• Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows.
• Stay current on product knowledge, features, and benefits of all equipment potentially saleable by the Company.
• Competitive self-starter with discipline and goal orientation.
• Excellent communication and listening skills.
• Strong organization and time management.
• Familiarity with farming practices, GPS, and Precision Agriculture.
• Knowledge of agricultural equipment and farming communities.
• Ability to work rotating weekends.

Preferred

• Experience in agricultural sales or customer-facing roles
• Familiarity with John Deere products

Education

• High School Diploma or Equivalent

At Premier Equipment, we are committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We offer accommodation for applicants with disabilities as part of our recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

Benefits

• Comprehensive Health & Dental Coverage (includes vision and paramedical services)
• Company-Matched RRSP
• Annual Profit Sharing
• Boot & Tool Allowance
• Apprenticeship Scholarships
• Employee Assistance Program (EAP)
• Company Vehicle (for qualifying positions)