Sales Director

M S International, Inc.; Mascouche; On-site; CAD 120,000 - 135,000; Full time

Job summary

A leading flooring and countertop supplier is seeking a Sales Director to drive the sales strategy and growth for their products. This role involves managing a sales team, expanding market share in Quebec and Eastern Canada, and developing relationships with clients. The ideal candidate will have over 5 years of sales leadership experience, be fluent in French, and possess strong negotiation skills. Competitive salary and comprehensive benefits package offered with significant growth opportunities.

Benefits

Referral bonuses

Paid Time Off

Medical, Dental, and Vision Insurance

Qualifications

• 5+ years of sales leadership experience in countertop, flooring, or construction materials.
• In-depth knowledge of countertop and flooring products, including materials and market trends.
• Strong negotiation, communication, and conflict-resolution skills.

Responsibilities

• Develop and execute sales strategies for slab and flooring products to achieve revenue goals.
• Lead and mentor a high-performing sales team with training and performance reviews.
• Build and maintain strong relationships with key customers and distributors.

Skills

Sales leadership experience

Negotiation skills

CRM software proficiency

Fluent in French

Communication skills

Education

Bachelor’s degree

Tools

Salesforce

Microsoft Office Suite

Job description

Sales Director

Location: Mascouche, QC

Work Hours: Monday to Saturday 08:00 AM – 05:00 PM; 1 Saturday/month 09:00 AM – 01:00 PM

Job Status: New position

Seniority Level: Director

Employment Type: Full-time

Compensation: Salary $120,000 – $135,000 annually; estimate for new hires $180,000 – $200,000 or more depending on experience, education and bonuses.

Summary: The Sales Director is responsible for driving the sales strategy, growth, and profitability of the company’s slab/countertop and flooring products in Quebec and Eastern Canada, including the Atlantic territories. This role includes developing and executing sales plans, managing a team of sales professionals, building strong relationships with customers, distributors and vendors, expanding market share, improving customer satisfaction, and ensuring product quality and service.

Essential Duties and Responsibilities:

• Develop and execute sales strategies for slab and flooring products to achieve revenue and profitability goals.
• Lead and mentor a high‑performing sales team; provide coaching, performance reviews, and ongoing training.
• Build and maintain strong relationships with key customers, distributors, and vendors to support long‑term growth.
• Identify market trends and growth opportunities; drive business development and market expansion efforts.
• Prepare sales forecasts and performance reports; use data to refine strategies and meet sales targets.
• Collaborate with operations and product teams to ensure timely deliveries and inventory availability.
• Provide training on product knowledge, sales techniques, and customer service for the sales team.
• Partner with marketing to support brand positioning and drive demand through targeted campaigns.
• Monitor key sales KPIs and adjust tactics to ensure business growth and customer retention.
• Lead negotiations and close deals with key customers and distributors, ensuring alignment with company objectives.
• Support additional business initiatives as directed by senior leadership.
• Perform additional duties as required or requested.

Education and Experience Requirements:

• Bachelor’s degree preferred.
• 5+ years of sales leadership experience, preferably in countertop, flooring, or construction materials.
• Previous experience managing multi‑million‑dollar pipelines and driving revenue growth.
• In‑depth knowledge of countertop and/or flooring products, including materials and market trends.
• Strong negotiation, communication, and conflict‑resolution skills.
• Results‑driven with the ability to analyze market data and adjust strategies accordingly.
• Proven decision‑making and problem‑solving skills under pressure.
• Proficient in CRM software (e.g., Salesforce) and Microsoft Office Suite.
• Ability to travel 50–75% locally, with occasional travel to trade shows and regional offices.
• Self‑motivated and able to thrive in a fast‑paced, performance‑driven environment.
• Fluent in French (written and spoken) and communicative in English.

Physical Demands:

• Use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; talk or hear.
• Frequently sit; occasionally stand or walk.
• Occasionally lift, pull, and move up to 25 pounds.
• Specific vision ability required: close vision.

Benefits:

• Referral, Holiday, and Annual Bonuses
• Annual pay increases
• Paid Time Off
• Medical, Dental, and Vision Insurance
• Company‑paid Short‑Term and Long‑Term Disability
• Company‑paid Life InsuranceTuition Reimbursement
• Traditional RRSP and Roth 401(k) plans with company matching contributions
• Charitable donation matching programs
• Free, company‑sponsored 1‑on‑1 tutoring for children/dependents (K‑12) including SAT and ACT preparation.

About MSI: Founded in 1975, MSI is a leading supplier of flooring, countertop, wall tile, and hardscaping products in North America. Headquartered in Orange, California, MSI maintains over 30 state‑of‑the‑art showroom and distribution centers across the U.S. and Canada. MSI’s product line includes quartz, porcelain, ceramic, LVT, natural stone, and glass products imported from more than 36 countries.

Equal Opportunity Employer: MSI is an equal‑opportunity employer that celebrates diversity and fosters inclusion and belonging for all employees. No discrimination on basis of race, ethnicity, age, sex, gender identity or expression, sexual orientation, citizenship status, military status, religion, disability, or any other legally protected status. MSI provides reasonable accommodations. If you require an accommodation, please speak with our recruiter or HR team.