Remote Work - Media Buyer Specialist (Full-Stack Growth + Funnel Strategist)

Purely Optimal Inc.; Remote; CAD 65,000 - 85,000; Full time

Job summary

A growth-focused marketing agency in Metro Vancouver is seeking a Direct Response Media Buyer to oversee customer acquisition across various platforms including Facebook, Google, and TikTok. The role involves crafting optimized funnels, engaging in direct response copywriting, and leading strategic growth initiatives. Successful candidates will have 2-5+ years of media buying experience and exhibit both strategic and tactical skills. Competitive salary and performance bonuses offered, with opportunities for advancement to higher leadership roles.

Benefits

Competitive base salary

Performance bonuses

Multi-brand exposure

Ownership of campaigns and growth strategy

Career growth opportunities

Qualifications

• 2–5+ years of hands-on media buying with proven results.
• Experience managing 6–7 figure budgets with measurable growth outcomes.
• Ability to write, test, and optimize copy for ads and landing pages.

Responsibilities

• Plan, launch, and scale campaigns across Meta, Google, and TikTok.
• Own and optimize full funnel architecture, including landing pages.
• Set KPIs and manage budgets while collaborating with leadership.

Skills

Paid Social Expertise

Direct Response Copywriting

Conversion Rate Optimization

Funnel Building

A/B Testing

Tools

ClickFunnels

Webflow

HighLevel

Unbounce

Job description

OVERVIEW

We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.

This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.

We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.

WHAT YOU’LL OWN

📣 Media Buying Across Paid Social + Search

• Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
• Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
• Ruthless focus on ROAS, CAC, and LTV

📈 Conversion Rate Optimization + Funnel Strategy

• Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
• Lead A/B tests across pages, hooks, CTAs, and offers
• Turn performance data into actionable testing roadmaps

✍️ Direct Response Copywriting That Sells

• Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
• Match copy angles to customer psychology and platform behavior

🧠 Funnel + Offer Creation

• Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
• Coordinate landing page design, copy, and structure with internal or external designers
• Leverage proven DR frameworks to continuously launch and test new offers

🏆 Ownership & Strategic Growth Leadership

• Set KPIs, manage budgets, and hold yourself accountable to results
• Collaborate closely with founders and marketing leadership
• Build and eventually lead a small performance team as we scale

WHAT YOU BRING

✅ Expert in Paid Social (Meta, TikTok) and Google Ads

• 2–5+ years of hands‑on media buying with proven results
• Experience managing 6–7 figure budgets with measurable growth outcomes

✅ Direct Response Copywriting + CRO Mastery

• You can write, test, and optimize ads, landing pages, and funnel copy that converts
• Deep experience running A/B tests and optimizing every stage of the funnel

✅ Funnel Builder with Results

• You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
• Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS

✅ Strategic + Tactical

• You think like a CMO but execute like a performance operator
• You don't wait for creative assets or landing pages—you build them yourself or drive the process forward

✅ Self‑Starter with High Standards

• You thrive in fast‑paced, entrepreneurial environments
• You own your outcomes, track your metrics, and move fast

✅ Timezone: Must be available to work in Pacific Time (PST) hours

WHY JOIN US?

💰 Competitive base salary + performance bonuses tied to growth
🌍 Multi‑brand exposure across supplements, telehealth, AI/automation, and more
📈 Take full ownership of campaigns, funnels, and growth strategy—no red tape
🚀 Join a fast‑paced, performance‑driven team that rewards results
🧠 Opportunity to grow into Head of Growth or CMO‑level role as we scale