Relationship Manager

Home Care Association of America; Kitchener; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading home care service provider in the Region of Waterloo is seeking a Business Development Manager to expand community partnerships and drive referral growth. The ideal candidate will lead marketing strategies, manage referral pipelines, and collaborate with management to promote quality care for clients. This role requires a Bachelor's degree in a related field and 3+ years of relevant experience in healthcare marketing or business development. A competitive salary, flexible scheduling, and supportive team culture are offered.

Benefits

Bonus based on performance

Opportunity for advancement

Paid time off

Flexible scheduling

Paid training and continuous learning opportunities

Supportive team culture

Qualifications

• 3+ years of experience in healthcare marketing or business development.
• Self-starter, motivated, detail-oriented.
• Ability to travel extensively within the assigned territory.

Responsibilities

• Develop and implement marketing and business development plans.
• Build relationships with referral sources and community organizations.
• Negotiate contracts with relevant agencies and organizations.
• Maintain a working knowledge of service offerings.

Skills

Excellent customer service skills

Proven success in referral development

Strong organizational skills

Excellent communication skills

Education

Bachelor’s degree in Business, Marketing, or Healthcare Administration

Job description

Benefits

• Bonus based on performance
• Opportunity for advancement
• Paid time off

Benefits/Perks

• Work with a mission-driven team that values compassion, integrity, and innovation
• Competitive salary with performance-based incentives
• Flexible scheduling and hybrid work potential
• Paid training and continuous learning opportunities
• Supportive team culture with recognition programs and team celebrations

Territory

• Guelph
• Cambridge
• Kitchener
• Waterloo
• Surrounding areas

Schedule / Expected Work Hours

• Monday to Friday, 9am-5pm, some weekends required

Job Summary

At ComForCare Home Care, the Business Development Manager plays a critical role in expanding community partnerships and driving referral growth to ensure quality, accessible care for our clients. This position leads marketing strategy, manages referral pipelines, and collaborates with the management team to promote our mission of helping individuals live their best lives at home.

Responsibilities

• Develop and implement strategic marketing and business development plans to drive growth and client acquisition.
• Build and maintain relationships with referral sources, including hospitals, rehabilitation centers, physician offices, community organizations, and senior living communities.
• Negotiate service agreements and reimbursement contracts with managed care organizations, government agencies, and private payers.
• Represent ComForCare at local events, professional networks, and community forums to enhance brand visibility.
• Collaborate with clinical and office staff to ensure alignment in service messaging, intake processes, and client satisfaction.
• Conduct regular market assessments to identify trends, opportunities, and areas for improvement.
• Track key performance indicators (KPIs).
• Maintain a working knowledge of all service offerings and ensure compliance with relevant healthcare regulations.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or a related field preferred.
• 3+ years of experience in healthcare marketing, business development, or community outreach, preferably in home care or home health.
• Self-starter, motivated, detail-oriented.
• Excellent customer service skills.
• Proven success in referral development, contract negotiation, and market expansion.
• Excellent interpersonal, verbal, and written communication skills.
• Self-starter with strong organizational and time management skills.
• Ability to travel extensively within your assigned territory.