Professional Turf Salesperson

DLF North America; Lindsay; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading company in turf solutions is seeking a Professional Turf Salesperson to generate sales and provide expert advice on turf grass across Eastern & Northern Ontario. This remote position requires strong sales expertise, relationship-building skills, and knowledge of the turf grass market. Ideal candidates will have over 4 years of experience in the turf industry. The role offers a competitive compensation package including a base salary, benefits, and potential bonuses.

Benefits

Company vehicle

Group RRSP option with company matching

Bonus potential

Qualifications

• 4+ years of experience in the turf industry sales, seed experience preferred.
• Must have a valid driver’s license.
• Ability to lift up to 50 lb bags of seed occasionally.

Responsibilities

• Develop and maintain relationships with customers in various markets.
• Conduct site visits to assess client needs.
• Manage the entire sales cycle from prospecting to closing.

Skills

Relationship building

Sales expertise

Customer service skills

Communication skills

Organizational skills

Education

Secondary School Diploma or GED

Tools

Microsoft Office Suite

Job description

Overview

DLF Canada Inc. is recruiting for a Professional Turf Salesperson for our operation and territory in Eastern & Northern Ontario. This position is remote, but applicants must live in the territory.

DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural and (professional) lawn market. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.

DLF North America SBU is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. Together with an entrepreneurial mindset and a flat organization, this contributes to DLF’s unique agility.

Explore DLF More: https://dlf.com (Global) & https://ca.dlf.com (Canada)

About The Job

This individual will be responsible for generating sales, building relationships with clients, and providing expert advice on turf grass varieties and maintenance solutions. The ideal candidate will have experience in agronomy, turf management, landscaping, or a related field, and possess a strong understanding of the turf grass market including sod farms, sports fields, golf courses, conservation, and landscaping companies.

Job Responsibilities

• Develop and maintain relationships with existing and potential customers in residential, commercial, sports, and municipal markets
• Provide expert recommendations on turf grass types based on client needs, soil conditions, climate, and intended use
• Conduct site visits to assess client needs, and offer customized turf solutions
• Manage the entire sales cycle — from prospecting and quoting to closing and follow-up
• Coordinate with production leaders to ensure timely delivery and quality assurance
• Monitor inventory positions as it relates to day-to-day sales operations in coordination with the shipping department
• Stay informed on market trends, new turf grass varieties, and competitive products
• Represent the company at trade shows, industry events, and networking opportunities
• Maintain accurate records of sales activity, customer interactions, and inventory levels
• Meet or exceed sales targets and performance goals
• Provide the Marketing Team with technical news, testimonials, etc. to ensure a relevant and current social media platform
• Execute marketing support strategies at approved brand standards, including programs
• Promote DLF Health & Safety Policy and a safe, healthy work environment by maintaining a zero-tolerance standard of reducing risk of threat or injury, ensuring adequate training in specific work tasks, and compliance with legislative requirements
• Keep the VP Professional Turf well informed through formal and informal communication including bi-weekly reports which includes customer and prospect updates

Qualifications

• Secondary School Diploma, GED, or equivalent required
• 4+ years of experience in the turf industry sales, seed experience preferred
• Preferred experience working with golf courses, athletic fields, sod farms, consumer turf, municipal and conservation
• Demonstrate completion of applicable sales training programs
• Demonstrate ability to produce profitable sales growth – develop accounts
• Must have a valid driver’s license
• Travel required - Must be able to travel and enjoy being on the road. In vehicle 2-3 days per week
• Ability to lift up to 50 lb bags of seed occasionally and work outdoors in varying conditions
• Excellent verbal, written, listening and interpersonal communication skills
• Excellent customer service skills
• Strong organizational, multi-tasking, prioritization skills and follow-up skills with attention to detail
• Ability to develop and deliver presentations and proposals
• Ability to manage multiple concurrent projects
• Proficiency with Microsoft Office Suite

Compensation And Benefits

This position comes with a competitive compensation plan that includes a base salary, benefits, company vehicle, Group RRSP option with company matching program, and potential for bonus. Compensation will be based on experience.

Why work for DLF?

We do good things! Grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion, making it a vital ally in preserving the environment. Grass acts as a natural filter, purifying water and improving air quality, while also providing essential habitats for diverse wildlife, showcasing its crucial role in supporting biodiversity and sustaining ecosystems. Grass feeds animals. Grass produces oxygen. Grass provides beauty. Just a few reasons.... and many more! Check us out!

Ready to make an impact? We invite you to come and grow with us!

If you meet the above qualifications and are interested in joining our DLF team, please apply to the role on our careers page. https://careers.dlf.com under the North America division.

We thank all applicants who apply, but only those applicants selected for an interview will be contacted.

DLF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process. Alternate formats available upon request.