Product Owner- Martech

Asana; Vancouver; On-site; CAD 100,000 - 115,000; Full time

Job summary

A leading technology firm in Vancouver is seeking an experienced Product Owner to drive the MarTech strategy and execution. This role focuses on connecting technology and data initiatives to support business growth and operational efficiency. The ideal candidate has over 5 years of experience and will work closely with cross-functional teams to enhance marketing capabilities using innovative digital solutions. A hybrid working model is offered, balancing collaboration in the office with flexibility.

Benefits

Mental health and wellness benefits

Career coaching and support

Inclusive family building benefits

Culinary options in the office

Qualifications

• 5+ years of experience in a product setting with technology roadmap ownership.
• Proven track record of measurable business outcomes through personalization.
• Thrives in a demanding, cross-functional, and agile environment.

Responsibilities

• Define the MarTech vision and roadmap aligned with marketing goals.
• Serve as product DRI to manage intake and prioritization processes.
• Drive scalable pilots for AI/LLM use cases to enhance business strategies.

Skills

Experience scaling high growth enterprises

Defining effective CDP strategy

Understanding of PLG/SLG motions

Mentoring and coaching product owners

Curiosity about AI tools

Tools

Iterable

Segment CDP

Optimizely

Job description

The Enterprise Technology team supports insights with data and the technical systems that give our teams leverage to achieve their objectives. We work cross-functionally with Asana’s business teams to understand their goals and ensure they receive the data and technical support they need to flourish.

We’re looking for an experienced Product Owner to join Asana’s MarTech team. Marketing Technology (MarTech) is a key pillar within Asana’s Enterprise technology function and is focused on supporting the Go-To-Market strategy and execution by binding tools, technology, data initiatives to drive growth and scale.

As an experienced MarTech Product Owner you will own the technology strategy, roadmap, and delivery of our marketing technology stack on the digital side (enabling personalization with customer data platforms via channels like email, web, academy) driving growth, operational efficiency, and insight generation. You’ll partner closely with Digital, analytics and data teams to orchestrate an integrated stack and introduce AI-powered capabilities that improve key business levers through adoption, retention initiatives.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You’ll Achieve:

• Define MarTech vision, value based roadmap aligned to marketing and business goals and outcomes, translate marketing use cases into clear product requirements.
• Serve as product DRI with Digital leadership to run intake, prioritization, and an operating cadence.
• Drive scalable, innovative pilots for AI/LLM use cases such as audience building, content generation, segmentation, predictive scoring, next-best-action
• Partner with analytics team to stand up experimentation frameworks for digital initiatives and derive insights to inform strategies
• Own Digital MarTech stack with an architect mindset (current state evaluations, gap analysis, future state improvements). Platforms in scope include : Iterable, Segment CDP, Email preference systems & deliverability, Academy platforms, Creative systems like Bynder (SkillJar, Discourse, Accredible), personalization platforms like Optimizely

About You:

• 5+ years of experience scaling high growth enterprises in a product setting owning technology roadmap, vision and business outcomes.
• Has experience defining effective CDP strategy and personalization efforts that has resulted in measurable business outcomes.
• Have an understanding of PLG/ SLG motions
• Thrive in a highly demanding, cross functional & agile l environment working with diverse stakeholder
• Experience mentoring, coaching product owners in a global setting
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $100,000-$115,000 CAD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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