Product Marketing Manager, Sales Enablement

Afresh; Canada; Remote; CAD 169,000 - 230,000; Full time

Job summary

A leading food waste reduction technology firm is seeking a Product Marketing Manager to drive go-to-market initiatives. This remote role will focus on developing sales enablement resources, creating impactful content, and analyzing program effectiveness. Ideal candidates should have 3-5 years' experience in product marketing with strong writing and problem-solving skills.

Qualifications

• Experience launching new features/products to market with measurable impact.
• Highly organized and proactive, able to balance multiple projects.

Responsibilities

• Develop and deliver sales enablement resources.
• Create external-facing content to support campaigns.
• Conduct market and competitive research.
• Use data to evaluate enablement effectiveness.

Skills

3–5 years of experience in product marketing, sales enablement, or content development

Excellent writing and editing skills

Experience using AI to accelerate content creation

Strong communication skills

Comfort with ambiguity and adaptability

Job description

Remote in U.S.

Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our first A.I.-powered solution optimizes ordering, forecasting, and store operations for fresh food departments in brick-and-mortar grocers. With our Fresh Operating System, regional and national grocery retailers have placed $1.6 billion in produce orders across the US and we've helped our partners prevent 34 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software – we hope you'll join us!

About the Role

We are looking for a Product Marketing Manager, Sales Enablement & Content to help drive the success of our go-to-market initiatives. This role is designed for someone who thrives in a fast-paced environment while owning projects end-to-end, from building enablement resources and content to running training programs and analyzing impact.

In this role, you’ll work closely with the Head of Marketing, product managers, and sales teams to create compelling content, tools, and programs that empower our customer-facing teams. You’ll help bridge the gap between product and sales, ensuring that our value is clearly articulated to prospects and customers.

This is a highly cross-functional and customer-oriented role where you’ll be expected to master tactical execution, bring curiosity and problem-solving to complex challenges, and build processes that scale. You’ll be supported with direction from your manager (Head of Marketing) but trusted with the autonomy to prioritize, deliver, and improve how we tell our story in the market.

In this role, you will:

• Develop and deliver sales enablement resources (e.g., decks, battlecards, product one-pagers, competitive comparisons, training) that empower our GTM teams to win deals
• Create external-facing content (e.g., case studies, blog posts, data sheets, infographics, videos, website copy) that supports campaigns and sales conversations across the funnel
• Experiment and help build our AI toolbox to improve the efficiency, creativity, and scalability of content development
• Conduct market and competitive research and distill insights that sharpen our positioning
• Build and maintain internal content hubs to keep sales collateral and messaging up-to-date and accessible
• Use data and insights to evaluate enablement effectiveness and refine programs to drive adoption and impact

Skills and Experience

The following represent the skills and experience our ideal candidate possesses. We encourage candidates to apply even if they do not fulfill all the listed criteria.

• 3–5 years of experience in product marketing, sales enablement, or content development, preferably in B2B SaaS
• Excellent writing and editing skills; Experience using AI to accelerate content creation is a must
• Highly organized and proactive, able to balance multiple projects while meeting deadlines
• Strong problem-solving skills, with the ability to identify root causes and trade-offs, and recommend solutions
• Experience launching new features/products to market with clear, measurable impact
• Strong communication skills — able to facilitate discussions, share insights clearly, and respect differing viewpoints
• Comfort with ambiguity and ability to adapt quickly to changing priorities

Salary Band in U.S.

• $122k
• $165k

About Afresh

Founded in 2017, Afresh is working on the #1 solution to curb climate change: reducing food waste. By combining human insight and transformative technology, we're helping grocers provide fresher food to customers at more affordable prices.

Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals including ICML, and we've raised over $148 million in funding from investors including former co-CEO of Whole Foods Market Walter Robb and Eric Schmidt's Innovation Endeavors.

Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.

Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, WI. However, there may be key roles that will require a candidate/employee to be local to our San Francisco, CA office. In which case this requirement will be included in the job posting details under "Skills and experience" for reference.

Disclosures: This is a summary of the role and is not intended to be all-inclusive. Afresh reserves the right to adjust the duties at any time.