Product Marketing Lead

CapIntel; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading wealthtech company in Toronto is searching for a Product Marketing Lead to establish and head their marketing function. The role involves creating effective go-to-market strategies, driving product adoption, and working closely with Product and Marketing teams. Ideal candidates will have over 4 years in product marketing, strong communication skills, and a collaborative mindset, primarily in the B2B SaaS sector.

Qualifications

• 4+ years in B2B SaaS product marketing with a track record of leading launches and adoption.
• Experience building product marketing from 0–1 in a start-up or scaling environment.
• Strong communicator who can simplify complex concepts into compelling narratives.

Responsibilities

• Build core product marketing processes and frameworks.
• Drive strategy and execution for major product launches.
• Define and track KPIs for adoption and campaign performance.

Skills

B2B SaaS product marketing

Data-driven decision making

Communication skills

Cross-functional collaboration

Job description

Overview

Since launching in 2019, CapIntel has aimed to provide magical financial moments for investors, wealth professionals, and customers. Our proposal generation platform transforms how financial professionals compare, discuss, and present investment options, empowering clients to make informed decisions.

As one of Canada’s fastest-growing wealthtech companies, CapIntel is expanding rapidly. We are committed to innovation and building a dynamic team to impact the wealth industry landscape in 2025 and beyond.

About The Role

CapIntel is looking for a Product Marketing Lead to build and lead our product marketing function from the ground up. Reporting to the VP of Product, you’ll shape how wealth advisors and retail investors understand, adopt, and gain value from CapIntel. This role focuses on creating clarity in our product story, enabling powerful go-to-market strategies, and driving measurable business impact in close partnership with Product, Marketing, and Revenue teams.

What You'll Do

• Build the foundation: Establish core product marketing processes, frameworks, and playbooks that scale as the business grows.
• Lead launches: Drive strategy and execution for major launches, aligning to roadmap priorities and adoption goals.
• Measure what matters: Define and track KPIs for adoption, enablement, and campaign performance—using data to inform decisions and iterate.
• Roll up your sleeves: Write messaging, sales enablement materials, decks, competitive analyses, and launch documentation.
• Turn insights into action: Gather and synthesize customer feedback, product usage data, and market signals to refine positioning and go-to-market strategies.
• Work cross-functionally: Partner with Product, Marketing, and Revenue leaders to ensure messaging and launches are consistent and impactful.
• Support monetization: Provide customer and market context to help shape pricing, packaging, and value communication.

What We're Looking For

• 4+ years in B2B SaaS product marketing with a track record of leading launches and driving adoption.
• Experience building product marketing from 0–1 in a start-up or scaling environment.
• A strong communicator who can simplify complex concepts into compelling narratives.
• Metrics-driven, with confidence using data to guide decisions and measure impact.
• Hands-on operator who's comfortable owning both strategy and execution.
• Collaborative mindset with experience partnering across Product, Marketing, and Revenue.

Bonus experience

• Experience in WealthTech, FinTech, or other compliance-focused B2B industries.
• Background working in B2B2C or hybrid B2B / B2C environments.

The Interview Process

• 30-Minute Video Interview with a member of the Talent Acquisition team
• 45-minute Video Interview with the VP, Product
• 45-Minute Video Interview with the Director, Solutions Architecture
• 60-minute Presentation to cross-functional leaders

Not Sure You Meet Every Requirement?

We know that what matters most is a great attitude, a hunger to learn, and a drive to deliver high-quality work. While experience is valuable, we also understand that careers don’t always follow a straight path. If you’re excited about this role but not sure you meet every requirement — we encourage you to apply.

Why You'll Love Working Here

Visit our Careers Page to learn more about what it's like to work here, including the virtues that guide us and the perks and benefits designed to help you thrive. We're proud to be a team where respect, trust, and collaboration drive everything we do. At CapIntel, we challenge and elevate each other because we know that true impact happens when exceptional people work together toward a common goal. We'd love for you to be part of our journey.

What's Important to Us

CapIntel believes that all dimensions of diversity are a strength, and that we have a role to play in actively reducing and eliminating systemic barriers to employment equity. We believe in equal employment opportunities regardless of race, ethnicity, language, genetic information, creed, religion, sex, sexual orientation, gender identity, family and marital status, neurodivergence, national origin, and age. We cultivate an inclusive workplace where people excel based on personal merit, qualification, experience, ability, and job performance.

We are committed to providing an inclusive and accessible recruitment experience, so please let us know if you require any accommodations to support your application process by emailing.

To learn how we protect your personal data, read our Applicant Privacy Notice.

For your application

To help us quickly understand your qualifications and ensure your application receives the attention it deserves, please answer the following questions thoughtfully. These responses will assist us in the initial pre-screening and resume review process.