Product Manager

LabX Media Group; Barrie; On-site; CAD 80,000 - 100,000; Full time

Job summary

A digital publishing company in Barrie, Ontario is looking for a Product Manager to enhance digital products and optimize performance across teams. The ideal candidate will have experience in product management, strong analytical skills, and proven leadership capabilities. The role includes collaborating with various teams to deliver innovative solutions and achieving measurable business value. A science background is preferred but not required.

Qualifications

• Proven leadership and decision-making skills.
• Significant experience in product management or related fields.
• Technical product development experience.

Responsibilities

• Optimize and improve product delivery and performance.
• Lead collaboration across teams to ensure solutions add business value.
• Monitor brand strategy through OKRs and key metrics.

Skills

Leadership

Decision-making

Data analysis

Creativity

Analytical skills

Strategic thinking

Education

Science degree

Tools

Hubspot

Jira

Netsuite

Google Analytics

Job description

LabX Media Group is a B2B digital publisher with many leading brands in our industry. We create and deliver content and editorial to our audience of scientific professionals, and connect them with our advertising clients which promote their products and solutions.

The Product Manager will focus on enhancing our portfolio of digital products of some of our key publishing brands at LabX Media Group. Leverage your digital business acumen to enhance total program and campaign performance across our advertising clients and the products we offer. There are many facets and ways we can improve performance, and this role will use effective collaboration to bring together cross‑functional teams and any combination of editorial, marketing, sales, operations, IT, finance, and all departments to solve challenges and find better ways to increase performance. Working in collaboration with these teams we may fix existing workflows, create new product offerings, or refine business processes. A science degree is valued, but not required.

Being a problem solver is essential! The role is always evolving as we work to improve company‑wide product cohesion, workflows and processes. One focus is enhancing website performance by aligning editorial and creative services content with site architecture and SEO to maximize impact. Another is refining and delivering innovative sales products that not only set us apart from competitors but also excite our clients with outstanding results that keep them coming back.

Responsibilities

• Understand the products that we sell, and find ways to optimize and improve delivery and performance.
• Through data analysis, develop and propose new digital product concepts by defining product requirements with ROI, integration with roadmaps, and aligning cross‑functional teams on priorities and milestones.
• Lead collaboration across editorial, sales, marketing, and operations to optimize workflows and processes, ensuring solutions deliver measurable business value.
• Shape new initiatives and new products that will benefit internal teams, external readers, and advertising clients.
• Drive brand strategy by shaping and monitoring OKRs, analyzing key metrics, and ensuring data‑driven alignment with business goals.
• Understand our software tools (Hubspot, Jira, Netsuite, etc.) and learn how those interact with our teams, to be able to make recommendations for improvement.
• Support project management teams and shape go‑to‑market plans for new, customer‑focused offerings.
• Embed data into every decision by defining key KPIs and leveraging Google Analytics for in‑depth web analysis.
• Work with shared service teams including UX, analytics, project management, content and development, and other product owners to ensure the proposed solutions align with best practices.
• Conduct qualitative and quantitative analysis to determine the overall health of products and identify new opportunities for improvements, new ways of working, and new areas of development.

About You

• Proven leadership and decision‑making skills to guide teams toward achieving business objectives.
• Significant experience in a relevant role, either directly as a product manager, agency client support, or working in a similar cross‑functional capacity, ideally in a news, media, digital, data, technology business.
• Technical product development experience with digital products or platforms.
• Creative thinker who likes to make connections, find patterns and use their imagination to create the best possible customer experience.
• Sharp analytical, qualitative, and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations, and drive actions.
• Strategic aptitude and business acumen; ability to define and articulate business opportunities.
• Must have maturity, poise, and communication skills suitable to interact directly and build trust with internal teams and external customers.

Desired Skills

• Product management skills, e.g. direct experience in areas such as creating a compelling product vision, customer requirement analysis, roadmaps, user experience design, GTM planning, etc.
• A science degree and/or laboratory industry experience are a major plus, but not required.
• Experience in working with digital content platforms or building out digital experiences for customers is preferred.
• Strength in strategy development and complex problem‑solving.
• Experience in working closely with technology development teams.
• Data‑driven mentality, with the ability to use data and analytics to set key success metrics and monitor product performance.
• Ability to develop business cases that support decision‑making.

This position is open to eligible Canadian candidates, and preference may be given to those located in the Eastern Time zone.

LabX Media Group is an enthusiastic equal opportunity employer. We celebrate multiple approaches and points of view. Diversity drives innovation, so, we foster a culture where difference is valued. We are committed to diversity, equity, and inclusion and welcome applications from everyone!

Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. We thank all candidates for applying. Only those candidates selected for an interview will be contacted.

Please note that our hiring process does not involve the use of artificial intelligence (AI) for screening applications, interviewing candidates, or making hiring decisions. All evaluations and decisions are made by our dedicated human resources team and hiring managers.