PR Communications Manager

Arc'teryx Equipment; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading outdoor apparel company in Canada is seeking an experienced PR/Communications professional. You will formulate communication strategies, manage media relationships, and execute promotional events. Fluency in Japanese and experience in PR are essential, along with strong project management and analytical skills. The role offers the chance to enhance the brand's visibility and engage with key stakeholders in an innovative environment.

Qualifications

• 6+ years of PR/Communication experience.
• Fluent in Japanese and business level English.

Responsibilities

• Formulate PR/Communication Plan based on Marketing calendar.
• Communicate with PR agencies and manage press release production.
• Liaise with teams to ensure PR measures succeed.
• Plan and execute media events.
• Manage budget related to events.

Skills

Communication skills

Writing skills

Creativity

Project management

Analytical skills

Job description

Overview

Role Overview

・Formulate PR/Communications plan to increase awareness of Arc'teryx brand and expand its audience.

・Build relationship with media and manage KOLs/influencers to obtain effective media exposure.

・Lead communication with PR agencies and deliver effective press releases.

・Formulate media plans for NSO (New Store Opening) and large-scale events

・Support the development of advertising strategies.

Responsibilities

• Formulate PR/Communication Plan based on Marketing calendar
• Communicate with PR agencies and manage production/publication of all press releases
• Liaise with Retail and eCom teams to develop and execute PR measures which lead to key concept sell-outs
• Plan and execute media events
• Budget management related to events.
• Communicate closely with HQ marketing communication team, transmit information to your local team properly

Qualifications

• 6+ years of PR/Communication experience
• Language: Japanese (fluent), English (business level)

Type of person we are looking for

• Great communication skill (both internally and externally)
• Great writing skill
• Creativity (interest in new technique/approach)
• Capabilities of planning and implementation
• Logical thinking
• Project management skill (vendor/budget control)
• Presentation skill
• Analytics skill
• Key stake holder management skill
• "Get Things Done" mind set