On-Site Digital Marketing Lead — Campaigns & Growth

RBC Dominion Securities; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services firm in Toronto seeks a Manager of Digital Marketing to execute comprehensive digital strategies aimed at client acquisition and retention. This role demands strong analytical skills and experience in digital campaign management, requiring collaboration with cross-functional teams. The ideal candidate will have a Bachelor's degree and over 5 years of relevant experience, especially with Salesforce Marketing Cloud and web analytics tools. This is a full-time, onsite position with a salary range from $30.77 to $90.00 hourly.

Qualifications

• 5+ years of experience in digital marketing or related roles.
• Experience with Agile project methodology.
• Knowledge of SEO and digital sales funnels.

Responsibilities

• Lead digital marketing campaign execution for client growth.
• Manage reporting and insights for digital initiatives.
• Collaborate with cross-functional teams to drive engagement.

Skills

Digital marketing expertise

Relationship building

Strategic thinking

Proficiency in Salesforce Marketing Cloud

Web analytics tools

Education

Bachelor's degree or College diploma in Business/Marketing/Technology/Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

QuickSight

A/B testing tools (e.g. Conductrics)

Job description

A leading financial services firm in Toronto seeks a Manager of Digital Marketing to execute comprehensive digital strategies aimed at client acquisition and retention. This role demands strong analytical skills and experience in digital campaign management, requiring collaboration with cross-functional teams. The ideal candidate will have a Bachelor's degree and over 5 years of relevant experience, especially with Salesforce Marketing Cloud and web analytics tools. This is a full-time, onsite position with a salary range from $30.77 to $90.00 hourly.