National Sales Manager

MaxPeople HR; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A reputable Canadian manufacturer is seeking a Sales Manager to drive growth across various channels. This role includes developing sales strategies, managing customer accounts, and securing new business opportunities. The ideal candidate has over 5 years of sales experience, a proven record of relationship building, and strong negotiation skills. This position offers a competitive salary and performance incentives in a collaborative environment.

Benefits

Competitive base salary plus performance incentives

Opportunity to play a key role in growth

Collaborative culture

Qualifications

• 5+ years of progressive sales experience preferred in CPG or foodservice.
• Strong relationship builder with proven revenue growth record.
• Experienced in negotiating with distributors and retail buyers.

Responsibilities

• Develop and execute a sales strategy to expand market presence.
• Manage and grow existing customer accounts.
• Identify and secure new business opportunities.

Skills

Sales experience

Relationship building

Negotiation

Leadership

Entrepreneurial mindset

Job description

Overview

About the Company

A long-established Canadian manufacturer with national distribution is seeking a Sales Manager to lead growth across multiple channels. With a strong legacy, a loyal customer base, and new ambitions for expansion, this company combines tradition with forward-thinking innovation.

The Opportunity

This role offers the chance to take ownership of sales strategy and execution for a respected brand in a competitive consumer market. You’ll focus on building relationships, developing new opportunities, and driving revenue growth across foodservice, retail, and distribution channels.

Key Responsibilities

• Develop and execute a sales strategy to expand market presence across multiple channels.
• Manage and grow existing customer accounts, ensuring strong long-term partnerships.
• Identify and secure new business opportunities, including national accounts and emerging sectors.
• Partner with internal teams on promotions, launches, and seasonal programs.
• Negotiate pricing, contracts, and programs with distributors and key accounts.
• Provide market intelligence on competitors, consumer trends, and opportunities.
• Represent the company at customer events, industry functions, and trade shows.
• Report on sales performance, forecasts, and results to senior leadership.

Qualifications

• 5+ years of progressive sales experience (CPG, foodservice, or related industries preferred).
• Strong relationship builder with a proven record of revenue growth.
• Experienced negotiating with distributors and retail buyers.
• Natural leader who inspires and motivates others.
• Entrepreneurial mindset with the ability to roll up your sleeves.
• Passion for consumer products and customer engagement.

Benefits

• Competitive base salary plus performance incentives.
• Opportunity to play a key role in the growth of a respected brand.
• Collaborative, entrepreneurial culture where new ideas are encouraged.

For consideration, please apply online. As part of our commitment to inclusivity, diversity, equity and accessibility, our goal is a workforce built on respect that reflects the communities we serve.

We thank all applicants for their interest but only those selected for an interview will be contacted.