Media Specialist, Digital performance

Canadian Tire; Quebec; On-site; CAD 60,000 - 80,000; Full time

Job summary

A major retail corporation in Quebec seeks a Media Specialist to oversee digital performance media campaigns across various platforms. The ideal candidate will manage budgets, analyze performance data, and collaborate closely with external agencies to align media strategies with business goals. Candidates should have at least 5 years of experience in digital media and possess strong analytical and communication skills. Bilingual proficiency in French and English is required. This role offers a collaborative team environment focused on innovation.

Benefits

Diversity and inclusion commitment

Career growth opportunities

Collaborative team environment

Qualifications

• 5+ years of experience in digital media in an agency or corporate setting.
• Strong understanding of digital media platforms and strategies.
• Ability to analyze performance data and generate actionable insights.

Responsibilities

• Oversee daily management of performance media campaigns (SEM, social, display).
• Manage media budgets and optimize strategies in collaboration with agencies.
• Analyze performance metrics and present campaign results to leadership.

Skills

Digital media expertise

Analytical skills

Communication skills

Team collaboration

Project management

Bilingual (French and English)

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Google tools (Tag Manager, Adwords, GA4, Looker)

Programmatic platforms (DV360)

Social media tools (Meta, TikTok)

Microsoft Office (Excel, PowerPoint)

Job description

What you'll do

The Media Specialist – Digital Performance is responsible for both the day-to-day execution and strategic oversight of performance media campaigns (SEM, social, display) for the Sports Experts, Atmosphere and Trio Hockey banners. Reporting to the Media Lead, this role collaborates closely with our external agencies to drive continuous optimization, manage budgets effectively, and monitor key performance indicators. The specialist plays a key role in analyzing campaign results, aligning media strategies with business objectives, and fostering innovation to enhance our tactics and maximize impact.

• Oversee the daily management of performance media campaigns (SEM, social, display).

• Collaborate with the agency to optimize strategies and tactics aligned with business objectives.

• Manage media budgets and track spending (purchase orders, invoicing, etc.).

• Lead the affiliate program, including partner relationship, budget oversight, performance tracking, and optimization.

• Coordinate the delivery of campaign content in collaboration with internal content teams.

• Analyze performance data and translate insights into actionable recommendations.

• Share and present campaign results to internal teams and senior leadership.

• Plan and execute tests for new media tactics.

• Configure media platforms based on business needs and emerging innovations (Meta, Search Ads 360, TikTok, GTM, etc.).

• Actively contribute to special digital projects and media innovation initiatives.

• Support audience strategy development and create relevant audience segments using internal tools.

What you bring

• Bachelor’s degree in marketing, communications, e-commerce, or a related field
• Minimum of 5 years of experience in digital media, either in an agency and/or in a corporate environment
• Strong understanding of the digital ecosystem and media platforms
• Expertise in Google tools (Tag Manager, Adwords, GA4, Looker), programmatic platforms (DV360), and social media tools (Meta, TikTok, etc.)
• Knowledge of Microsoft Office tools (Excel, PowerPoint, etc.)
• Knowledge of HTML (an asset)
• Ability to manage multiple projects and navigate technical platform configurations
• Strong understanding of business goals and the ability to translate them into actionable media strategies
• Excellent analytical and communication skills (able to simplify complex topics clearly)
• Strong team player with the ability to collaborate across internal and external partners
• Curious, autonomous, resourceful, and passionate about digital
• Experience in retail (an asset)
• Bilingual (French and English, spoken and written)

About Us

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Expertsis headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate towork with an experienced team that will welcome you.We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.