Media Planner, Cossette Media

pluscompany; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading creative agency in Toronto is seeking a Media Planner with at least 2 years of media experience to join their dynamic team. You will be responsible for developing strategic media plans across various channels and maintaining client relationships. Ideal candidates should have strong communication skills, familiarity with media platforms including Google Ads, and a passion for creative media planning. The agency offers a hybrid work model, flexible hours, and a supportive environment that values individuality.

Benefits

Flexible work hours

Generous vacation starting at 3 weeks

Comprehensive mental health support

In-house learning and development sessions

Qualifications

• 2+ years of experience in media planning.
• Fluency in all syndicated media tools.
• Analytical perspective with KPI and measurement frameworks.

Responsibilities

• Develop and present strategic direction for client campaigns.
• Produce integrated media plans across all channels.
• Build and foster strong client relationships.

Skills

Client management experience

Knowledge of media platforms (e.g., Facebook, Google Ads)

Familiarity with programmatic advertising

Superior communication skills

Creative-minded

Entrepreneurial spirit

Highly collaborative

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Google Suite

DV360

Job description

Overview

imagi(nation)

We’re bold, creative, pushing boundaries, sparking innovation and creating the extraordinary on the daily. It’s that entrepreneurial spirit, that passion that drives us to find new paths for some of the most recognized brands in the world. We are an eclectic collective with multifaceted expertise, who act locally for global impact. We take risks. We empower. We go beyond.

to those who won’t settle for the expected—you’ve found your crew.

Being unique is something to be celebrated. We embrace differences. They allow us to challenge and learn from each other. The extraordinary comes from different experiences, different lives. It brings us closer. We speak 37 languages, compete in sports and give back to the community. All of this makes us one big team—and we like it that way.

We are currently on the lookout for a Media Planner with 2+ years media experience to work across fully integrated accounts. This is an exciting opportunity to join a highly collaborative team and manage a variety of campaigns.

What you’ll do

• Develop and present strategic direction for client campaigns
• Produce integrated media plans across all channels (traditional & digital) and award winning work
• Maintain analytical perspective, building out KPI and measurement frameworks
• Quality control; monitor and work closely with direct / indirect reports to ensure all deliverables are met effectively (campaign and general administration)
• Champion best-in-class training and development for yourself and direct / indirect reports
• Input in developing and communicating the agency team’s POV on opportunities, trends, and issues to multiple stakeholders at various of levels of business
• Build and foster strong client relationships

What you bring to the table

• Familiarity and knowledge across all media channels (360 planner)
• 2+ years in media planning
• Client management experience and superior communication skills (written & verbal)
• Knowledge of media platforms : Facebook / Instagram, LinkedIn, Snapchat, Pinterest, Google Ads is an asset. Knowledge of DV360 is required.
• An understanding of programmatic advertising
• Auto, CPG multi lines of business industry knowledge is an asset
• Fluency in all syndicated media tools : Telmar, Commspoint
• Proficiency in Google Suite
• Open-minded & curious : you love to learn and try new things
• Entrepreneurial : you embrace autonomy and can adapt quickly
• Creative-minded : you often find your ideas and way of thinking are different than others around you
• Highly collaborative : you’re a team player, always willing to help out
• Passionate & positive : you thrive in a dynamic environment

What’s in it for you

We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations
• Access to internal network of opportunities across all agencies
• Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

We invest in your health and wellness

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24 / 7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don’t have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Expiry Date Notice : This job description expires on September 26, 2025

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette Media what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

Joining Cossette Media agency, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.

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