Marketing Specialist YUL/YYZ

IMP Group; Dorval; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading aviation company based in Dorval is seeking a Marketing Specialist with at least 5 years of experience. The role involves managing digital advertising, CRM campaigns, and social media content. Ideal candidates should have a background in marketing, and proficiency in tools like Google Analytics and Salesforce. Bilingualism in English and French is a strong asset. This position offers opportunities for professional growth and a commitment to diversity and inclusion.

Qualifications

• Minimum 5 years of experience in a marketing support or specialist role.
• Experience in aviation, luxury services, or high-end B2B marketing is an asset.
• Strong writing, editing, and project coordination skills.

Responsibilities

• Assist in planning and executing digital advertising campaigns.
• Support the development and execution of CRM campaigns using Salesforce.
• Manage daily content scheduling and engagement across social platforms.

Skills

Digital marketing

CRM marketing

Social media management

SEO knowledge

Bilingualism in English & French

Education

Degree or diploma in Marketing

Tools

Google Analytics

Salesforce

Mailchimp

Meta Business Suite

Job description

Summary

We are seeking a highly motivated and detail-oriented Marketing Specialist with at least 5 years of experience to support key marketing initiatives across advertising strategy, CRM, social media, SEO, and communications. This role is ideal for someone who is hands-on, digitally savvy, and eager to make a measurable impact in a fast-paced, luxury-focused environment.

Responsibilities

Advertising & Campaign Support

• Assist in planning and executing digital advertising campaigns (Google Ads, LinkedIn, Meta) in collaboration with marketing leadership and external partners.
• Monitor campaign performance and contribute to optimizations and reporting.
• Coordinate ad creative, messaging, and targeting to ensure brand alignment.

CRM & Email Marketing

• Support the development and execution of CRM campaigns using Salesforce.
• Maintain and segment contact lists to enable personalized marketing strategies.
• Build email marketing workflows, newsletters, and lead-nurturing sequences.

Social Media & Content Creation

• Manage daily content scheduling, publishing, and engagement across social platforms (LinkedIn, Instagram, Facebook, X).
• Support visual and written content development in line with Execaire Aviation’s brand tone.
• Track metrics to evaluate engagement and inform content strategy.

Requirements

• Degree or diploma in Marketing, Communications, Digital Media, or related field.
• Minimum 5 years of experience in a marketing support or specialist role with demonstrated success in digital and CRM marketing.
• Proficiency with marketing tools such as Google Analytics, Meta Business Suite, Salesforce, and Mailchimp.
• Strong writing, editing, and project coordination skills.
• Knowledge of SEO principles and social media best practices.
• Experience in aviation, luxury services, or high-end B2B marketing is an asset.
• Bilingualism in English & French is a strong asset

At Execaire Aviation, your career journey matters.

Our careers culture is fueled by innovation, teamwork, and a commitment to excellence. We support growth through a variety of learning opportunities tailored to different roles across our organization. Whether it\'s hands-on experience, mentorship, or role-specific training, we aim to help you build confidence and expand your skills where it counts. Not every path looks the same; we’re committed to creating an environment where curiosity is encouraged and development is possible. Join us in redefining aviation standards and unleashing your potential in an environment where your aspirations can take flight!

Diversity and Inclusion

We celebrate diversity and believe in the power of an inclusive workplace. At Execaire Aviation, we embrace unique perspectives and backgrounds, recognizing that diversity drives innovation and creativity. We strive for a work environment where everyone feels respected, valued, and empowered to contribute their best. Join us in building a team that reflects the vibrant tapestry of aviation.