Marketing Specialist - Public Sector - Senior

Gensler; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading design firm in Toronto is seeking a Senior Marketing Specialist to lead business development strategies and create compelling proposals. The ideal candidate will have 8+ years in marketing within the AEC industry and strong graphic design skills. This role emphasizes collaboration, creativity, and strategic thinking, offering opportunities for professional growth in a supportive environment.

Benefits

Comprehensive medical, dental, and vision benefits

Paid holidays and time off

Contributions to RRSP

Tuition reimbursement

Twice annual bonus opportunities

Qualifications

• 8+ years of professional experience in a marketing position within the AEC industry.
• Public sector experience is required; healthcare experience preferred.
• Excellent written and verbal communication skills; strong attention to detail.

Responsibilities

• Work with principals and senior staff to produce proposals and presentations.
• Lead business development strategy.
• Develop an in-house network with peers.

Skills

Marketing experience in AEC industry

Effective communication

Graphic design skills

Organizational skills

Collaboration skills

Education

Bachelor's degree in Communications or related field

Tools

InDesign

Google Slides

Keynote

CRM software

Job description

Gensler’s Toronto office is seeking a creative, motivated, and highly collaborative professional to join our team as a Senior Marketing Specialist. An essential contributor to our business development efforts, Senior Marketing Specialists collaborate with office leadership, senior staff, and marketing and communications peers to write, design, and produce proposals, presentations, and other materials that help the firm win work. Reflecting Gensler Toronto’s depth of expertise, marketers support a range of practices—government, healthcare, work, strategy, education, sciences, residential, building transformation and adaptive reuse, brand design, climate action and sustainability, and more.

Your Role

As a Senior Marketing Specialist, you will be a key partner to office leadership and market leaders in our public sector and healthcare practices across Canada. Your role will include business development strategy and leading our team through complex public sector and healthcare pursuits. You will use your knowledge of the market to recommend partnerships, connect to qualified consultants, and guide the team with win strategies for these pursuits.

Successful candidates will join a network of skilled marketers in Toronto and around the world who enjoy working together almost as much as we love winning. Our next superstar will be a natural collaborator, eager to lend a hand, an idea, or a well-timed meme for morale. Strategic thinkers, excellent communicators, and proactive problem solvers will find an environment that supports thoughtful work and professional growth.

What You Will Do

• Work with principals, senior staff, and other marketing team members to design, write, and produce compelling proposals, presentations, and other thought leadership collateral in alignment with Gensler’s brand standards
• Lead business development strategy to track current success and preposition for future efforts
• Develop an in-house network with your peers to share best practice and thought leadership
• Lead pursuit strategy and planning alongside project teams
• Develop new materials to support business development activities
• Perform multiple marketing efforts against tight deadlines
• Learn, understand, and promote Gensler’s portfolio of work, practice areas, and capabilities
• Maintain marketing collateral, resources, and information systems

Your Qualifications

• 8+ years of professional experience in a marketing position within the AEC industry
• Public sector experience is required; healthcare experience preferred
• Bachelor's degree in Communications, Journalism, Business, Marketing, Liberal Arts, Graphic Design, Architecture, Interior Design, or related field
• Excellent written and verbal communication skills; strong attention to detail
• Creative and impactful graphic design skills, including creating effective presentations and marketing collateral
• Strong organizational skills to guide teams through complex pursuit processes, and to coordinate and manage multiple projects and deadlines
• Self-motivator with strong intra-personal skills, and a great collaborator
• Strong executive presence and experience working with leadership
• Mastery of InDesign is required; proficiency in Google Slides, Keynote, Miro, and CRM software is a plus
• Please submit a cover letter, resume, and portfolio. The cover letter should address the key characteristics highlighted in the position description and should communicate the reasons why your skillset and background are ideal for this role.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions, our offices reflect our people’s diverse interests.

Perks:We encourage our employees to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, wellness programs, paid holidays and paid time off. We also offer contributions to the RRSP and twice annual bonus opportunities. As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes.We view our professional development programs as strategic investments in our future.

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