Marketing Specialist - Fintech

VoPay International Inc.; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading fintech company in Vancouver is seeking a Marketing Specialist to support cross-functional marketing initiatives, including content, campaigns, and events. The ideal candidate has over 5 years of marketing experience, excellent communication skills, and proficiency in tools like HubSpot and Google Analytics. This full-time role requires creativity, initiative, and strong organizational skills.

Qualifications

• Proven track record of successfully implementing marketing initiatives.
• Ability to take initiative, multi-task & work well under pressure.

Responsibilities

• Assist with the development and distribution of marketing content.
• Manage social media calendar and community engagement.
• Support campaign setup and tracking in HubSpot.
• Assist in planning and execution of B2B industry events.
• Track campaign metrics and assist in building reports.

Skills

5+ Years experience in marketing operations

Excellent communication and writing skills

Tech-savvy with G Suite and social media

Excellent event management skills

CRM Experience - preferably HubSpot

Education

College or university degree

Tools

HubSpot

Google Analytics

WordPress

Jira

Figma

Job description

About VoPay International Inc.

VoPay’s Fintech-as-a-Service platform allows any business to embed financial services and payment capabilities into their existing applications, products or services through a single and scalable API. Our Integrated technology enables product managers and developers the flexibility and speed to build cutting-edge financial products.

The Opportunity

VoPay is seeking a Marketing Specialist to support cross-functional marketing initiatives across content, campaigns, digital, events, and internal communications. Reporting to the Chief Marketing Officer, this is a hands-on, execution-focused role ideal for someone who thrives in a fast-paced environment, enjoys variety, and can juggle multiple priorities across projects with minimal oversight.

This role requires a highly organized, detail-oriented individual who brings creativity, initiative, and a willingness to dive into every part of the marketing funnel—from social media and lead nurturing to event logistics and content production.

Campaign & Content Support

• Assist with the development and distribution of marketing content, including newsletters, social media posts, blog assets, ads, and presentations
• Collaborate with internal stakeholders to support content for product releases, partner marketing, events, and thought leadership campaigns
• Ensure content is consistent with brand voice, messaging, and visual identity

Digital Marketing & Tools

Help manage VoPay’s social media calendar and community engagement

Support campaign setup and tracking in HubSpot, including segmentation and reporting

Maintain key marketing tools (e.g. HubSpot, Google Analytics, WordPress, Jira, Figma) and propose optimizations where needed

Event & Partnership Coordination

Assist in planning and execution of B2B industry events—from sponsorship and logistics to booth design and follow-up

Coordinate travel, scheduling, and preparation for event participation

Prepare meeting materials, speaker decks, and partner briefing documents

Reporting & Operations

Track campaign metrics and assist in building weekly and monthly reports

Help monitor budgets, coordinate invoices, and track expenses

Support the CMO in managing priorities, communications, and internal projects

Skills and Qualifications

5+ Years proven experience in marketing operations or a similar role, demonstrating a track record of successfully implementing marketing initiatives

A college or university degree.

Excellent communication and writing skills.

Tech-savvy and resourceful : familiarity with G Suite, Jira, Figma, Social Media Management, Google Analytics, Wordpress.

CRM Experience - HubSpot is preferable.

Excellent event management skills.

Experience with analytics and reporting.

Be highly innovative, creative and pay excellent attention to details.

Upbeat, positive, outgoing, personable and able to relate well with diverse groups.

Excellent verbal, written and keyboard skills and organizational skills.

Ability to take initiative, multi-task & work well under pressure.

Application Process : To apply for this position, please submit your resume and a cover letter detailing your relevant experience and explaining why you are a strong fit for the role. We look forward to reviewing your application and getting to know you better.

Note : This is a full-time position in the Vancouver office.

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