Marketing Specialist

Shannex Incorporated; Halifax; On-site; CAD 50,000 - 60,000; Full time

Job summary

A healthcare and lifestyle organization in Halifax is looking for a Marketing Specialist to support the planning and execution of marketing campaigns. This role entails managing marketing initiatives, creating content, and analyzing performance metrics. The ideal candidate has 3-5 years of experience in a marketing setting, strong copywriting skills, and familiarity with CMS and analytics platforms. This position offers comprehensive benefits and opportunities for career growth in a supportive environment.

Benefits

Comprehensive health and dental benefits

RRSP program with 5% employer matching

Access to virtual healthcare 24/7

Free onsite parking

Qualifications

• 3–5 years of experience in a marketing or agency environment.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience with CMS platforms and CRM tools.

Responsibilities

• Manage and execute marketing campaigns from brief to launch.
• Write and edit on-brand copy for campaigns and marketing materials.
• Monitor campaign performance using analytics.

Skills

Copywriting

Campaign execution

Analytics

Organizational skills

Education

Diploma in Marketing, Digital Marketing or related field

Tools

WordPress

Google Analytics

Job description

Job Description

I f you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living™.

We are searching for a Marketing Specialist to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health, vision, and dental benefits plan including an Employee and Family Assistance Program
• Life, travel, and other insurances
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (5% employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About The Role

The Marketing Specialist supports the planning, execution, and optimization of marketing campaigns across digital and traditional channels. This role works closely with internal teams and external vendors to deliver clear, consistent messaging that supports our operations and brand goals. The ideal candidate is organized, detail‑oriented, and comfortable managing multiple projects in a fast‑paced environment.

What You’ll Do

• Manage and execute marketing campaigns from brief to launch, including timelines, copy development, creative collaboration, asset delivery, and performance reporting
• Serve as the main point of contact for advertising initiatives, including digital campaigns, recruitment marketing, and regional or shared advertising opportunities
• Write and edit clear, on‑brand copy for campaigns, digital content, and marketing materials
• Coordinate with creative, sales, recruitment, and operational teams to support priority initiatives
• Monitor campaign performance using analytics and platform data, identifying insights and opportunities for continuous improvement
• Support website updates and improvements, including creating landing pages, updating content, and working with internal subject matter experts or external agencies
• Build, test, and optimize digital and marketing automation campaigns to improve audience engagement and brand experience
• Manage purchase orders, invoices, and marketing expenses
• Maintain accurate status tracking and reporting across projects and campaigns

About You

• Diploma in Marketing, Digital Marketing, Communications, Journalism, Public Relations, or Advertising (degree considered an asset)
• 3–5 years of experience in a marketing or agency environment, with hands‑on experience in campaign execution and content creation
• Strong copywriting and editing skills
• Experience with CMS platforms (WordPress preferred), CRM or marketing automation tools, and analytics platforms (Google Analytics)
• Familiarity with digital advertising platforms such as Meta and other paid media tools
• Strong organizational skills with the ability to manage multiple priorities
• Proficiency in Microsoft Office Suite

About Us

Shannex is a family‑owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex‑owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health Services, in partnership with Nova Scotia Health. For more information, visit shannex.com.

If you’re ready to join the Shannex team of Great People, apply today! Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.

All applications are kept in strict confidentiality.

Only those selected for an interview will be contacted.