Marketing Science Senior Analyst

Critical Mass; Calgary; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing consultancy in Calgary seeks a Marketing Science Senior Analyst to drive analytics projects and lead a team of analysts. This role requires expertise in data visualization with tools like Tableau or Power BI, strong SQL skills, and a proven ability to translate complex data into actionable insights. Responsibilities include managing reporting strategies, mentoring juniors, and ensuring deliverables meet client expectations. The company offers hybrid work options, robust benefits, and a commitment to diversity and inclusion.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and wellness days

Access to free therapy sessions

Hybrid work options

Diversity and Inclusion initiatives

Funding for professional development

Enterprise-wide employee discounts

Qualifications

• 5+ years of experience in Marketing Science projects.
• Experience in optimizing digital marketing efforts using data insights.
• Ability to lead and mentor junior analysts.

Responsibilities

• Ensure analyses and reports meet client needs.
• Lead measurement strategies and frameworks.
• Manage dashboard and reporting efforts.

Skills

Data visualization

SQL

Design thinking

Critical thinking

Advanced Microsoft Excel

Education

B.A./B.S. degree in a quantitative field

M.A./M.S. degree preferred

Tools

Tableau

Power BI

Job description

Overview

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring 5+ years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing digital marketing efforts by systematically using data-driven insights, collaborate well with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.

Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is a goal for you. You will expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.

You will

• Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs.
• Shape analytics content and provide your point of view on methodology and technology.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
• Manage and lead dashboard, visualization, and reporting efforts: from developing executive-audience summaries and scorecards through user and site administration in Tableau Cloud.
• Work closely with the Data Engineering team to ensure that data are trafficked and surfaced as expected to power dashboards and regular reporting and deliverables.
• Keep abreast of product updates (Tableau Cloud offerings, Tableau Pulse, etc.), best practices, and proactively follow up with required changes in our implementation and appropriate communications.
• Manage, develop, and motivate analysts: participate in resourcing, hiring and training planning.

You have

• Expertise in design thinking and creating custom data visualizations, data experiences, and dashboards using modern tools like Tableau or Power BI.
• Ability to lead the design process from ideation to polished design, using sketches, wireframes, UX scenarios and mockups to present ideas (demonstrated experience applying UX/UI design principles is preferred).
• Experience designing and presenting reporting deliverables to cross-functional audiences, including wireframe development and visual strategy/strategic design.
• Expertise in SQL or similar interpretive syntax (e.g., Tableau\'s VizQL or Power BI\'s DAX).
• Strong data literacy and ability to provide scalable solutions for handling large data volumes, complex and interactive reporting.
• Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion, data interpretation and reporting, testing and personalization, data visualization.
• Strong critical thinking skills: you’re willing to ask questions and go the extra mile to understand processes and the why behind the work and not just the how.
• Experience providing task direction and/or mentoring junior analysts.
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, extensive experience presenting directly to clients and executive stakeholders.
• B.A./B.S. degree in a quantitative or technical field, including but not limited to: economics, mathematics, business, finance, social sciences, computer science, or information architecture. M.A./M.S. degree preferred.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer.