Marketing Manager, Streaming - 12 Month Contract

Rogers Communications; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading media company based in Toronto is seeking a Marketing Manager for a 12-month contract to elevate marketing strategies for digital products and streaming services. The role requires expertise in audience engagement, campaign planning, and analytics. The successful candidate will work closely with cross-functional teams to drive subscriber growth and engagement. Strong experience in digital marketing tools is essential.

Qualifications

• Proven experience in digital campaign execution and analysis.
• Strong analytical skills to drive strategic decisions.
• Experience in diverse marketing channels and ad products.

Responsibilities

• Define and implement customer base management strategy.
• Lead digital merchandising and marketing strategies.
• Plan and execute paid digital campaigns.

Skills

Digital marketing

Audience engagement

Campaign planning

Analytics

Stakeholder management

Tools

Facebook Ad Manager

Google Analytics

Hootsuite

Google Ads

Job description

Marketing Manager, Streaming - 12 Month Contract

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Who we’re looking for:

Rogers Sports & Media is looking for a strategic thought leader to help elevate the marketing, promotion and engagement of our digital products and streaming services in our broadcast brands portfolio. As the Marketing Manager, Streaming and Specialty Brands, the successful candidate will be responsible for the marketing strategy, promotion and execution of our digital streaming services and specialty brands across web, app, and partner platforms, such as Xfinity TV and Amazon Prime Video Channels. In this role you will combine audience‑first strategy, creativity, promotional acumen, executional marketing excellence, with a data‑led mindset, to deliver audience growth for our leading entertainment broadcast properties such as Citytv and Citytv+, HGTV, Bravo, Food Network and the Discovery suite of brands. The ideal candidate will have proven experience in audience engagement, digital merchandising, campaign planning and execution, along with a strong analytical lens to inform strategic decisions to grow audiences on digital and streaming platforms.

What you’ll do:

Lifecycle Management:

• Define, develop and implement our overall customer base management strategy and user journey.
• Execute churn management programs and proactive retention campaigns based on data‑based insights and learnings.
• Launch and optimize lifecycle email programs, incentive strategies, and education initiatives to improve leads to purchase.

Content Merchandising:

• Lead development and execution of all digital merchandising & performance.
• Marketing strategies across the entertainment television portfolio.
• Work in lockstep with brand and campaign marketing to support and promote priority.
• Brands and shows across digital and streaming channels.
• Lead and manage the platform merchandising of priority shows/brands across owned.
• Channels and 3rd party distribution platforms (PVC).
• Create and develop assets for on‑platform marketing, promotion and advertising.

Paid Marketing Execution:

• Plan and execute paid digital campaigns with excellence to achieve all marketing objectives, financial targets and grow digital subscription base.
• Own the ongoing reporting, review and optimization of all paid digital campaigns to key business stakeholders.
• Brief and develop campaign creative for use across platforms and streaming services, including Prime Video Channels (PVC) and BDU digital platforms.
• Lead the performance campaign development lifecycle for our leading entertainment brand portfolio and offerings, including but not limited to: Insight development, brief writing, agency management, creative management and evaluation, performance reporting and more.

Product Expert:

• Serve as internal product expert and the voice‑of‑the‑customer for all products and experiences including websites, apps, OTT/DTC products and any future digital product offerings.
• Use product analytics along with a commitment to data in order to drive deeper engagement in our streaming products, drive subscription, increase retention and manage churn.
• Manage internal and external partners, including cross‑functional teams and partners.
• Develop strong internal relationships in order to drive cross‑functional alignment.
• Work cross‑functionally with a wide variety of teams within RSM to create new efficiencies and drive for subscriber growth and audience engagement.

What you will bring:

• A passion for marketing, campaign development, digital media and television.Expertise in multiple areas of the online advertising ecosystem.
• Deep understanding of platforms and vendors, and how they fit into the digital advertising ecosystem and fresh thinking on how they may contribute to our future plans for subscriber growth and engagement.
• Practical experience executing campaigns and analyzing results within Facebook Ad Manager, Google Ads, Google Analytics and usage of social analytic tools (e.g. Hootsuite, SocialBakers, Sprinklr etc.).
• Passion and belief in the power of analytics to drive better decision making and to assist our team being where our audiences want us to be.
• A breadth of knowledge of multiple marketing channels, ad products and platforms, with experience launching campaigns and managing performance outcomes.
• Thought Leadership on media trends; while focused on entertainment, we expect a breadth of knowledge and interests in emerging technologies, processes, approaches, competitor offerings and new ideas.
• Excellence in stakeholder management, agency relations and internal communication to drive collaboration and success.
• A strong desire to engage Canadian audiences with the leading content.

To protect our people, brand and assets, a pre‑employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and driver’s abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Canadian Criminal Record Check

To support career growth, collaboration, and high‑performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in‑person connection strengthens our culture and drives industry‑leading performance.

At Rogers, we believe the key to a strong business is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit Recruitment Process FAQ.