Marketing Manager II, Enterprise Product Marketing

Instacart; Remote; CAD 135,000 - 150,000; Full time

Job summary

A leading grocery delivery company is seeking a Product Marketing Manager to support go-to-market strategies and drive growth for e-commerce offerings. This role involves developing product messaging, leading campaigns, and creating sales tools. The ideal candidate has 6-10 years of experience in B2B marketing, is a strong communicator, and is organized in managing projects. The position is remote and offers competitive compensation, with a salary range of CAD 135,000 to CAD 150,000.

Benefits

Competitive compensation

Flexible work environment

Annual equity grants

Qualifications

• 6-10 years of experience in enterprise SaaS or technology product/B2B marketing.
• Proven ability to run cross-functional launch processes.
• Experience translating customer insights into strategic recommendations.

Responsibilities

• Develop clear messaging for enterprise e-commerce products.
• Lead GTM strategy for product enhancements.
• Build scalable sales tools and educational resources.

Skills

Enterprise SaaS or technology product/B2B marketing

Strong communication and writing skills

Project management skills

Collaborative team player

Job description

We’re transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

We’re seeking a Product Marketing Manager to support go-to-market strategy, adoption, and growth across Instacart’s enterprise e-commerce offerings. As part of the Enterprise Product Marketing team, you’ll partner closely with Product, Strategy & Planning, Partnerships, and Commercial teams to build clear product narratives, deliver sales enablement, and execute insight-led GTM plans that strengthen the competitive differentiation of the Instacart Platform. This role reports to the Enterprise Product Marketing lead.

Instacart’s enterprise technology business enables retailers and brands to build, operate, and grow modern grocery experiences online and in-store. The Enterprise Product Marketing team drives revenue and commercial outcomes by building mindshare in the grocery industry, influencing customers to buy and grow, and empowering teams to tell a consistent, compelling story about the value of our solutions.

About the Job

• Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services.
• Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites, driving adoption through sales enablement, content, and coordinated campaigns.
• Build scalable sales tools, master narratives, and educational resources that equip commercial teams and help retailers understand product value and best practices.
• Support retailer growth programs by developing best practice materials, success stories, nurture content, and demand pathways across the full suite of e-commerce offerings.
• Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights that inform GTM planning and strengthen product differentiation.

About You

Minimum Qualifications

• 6-10 years of experience in enterprise SaaS or technology product/B2B marketing, ideally with exposure to retail, grocery, or e-commerce.
• Strong communicator and writer with the ability to distill complex products into compelling narratives and GTM assets.
• Proven ability to run cross-functional launch processes and deliver integrated programs that drive product adoption and commercial impact.
• Experience translating customer, market, and competitive insights into messaging, positioning, and strategic recommendations.
• Highly organized with strong project management skills and an execution-first mindset, comfortable managing multiple priorities in a fast-paced environment.
• Collaborative team player able to influence stakeholders across product and commercial teams
• Skilled at insights-led content creation, including presentations, articles, and educational videos.

Preferred Qualifications

• Experience marketing to various company sizes from large enterprises to small/medium sized businesses
• Experience marketing to a Retailer/Grocery audience
• Experience working for a high-growth company or start-up
• Technical proficiency

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

$135,000 — $150,000 CAD