Marketing Manager (Financial Industry)

Releady; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Toronto is seeking a Marketing Manager for a 12-month contract to lead strategic marketing initiatives in the financial industry. The ideal candidate will have over 5 years of experience in financial services marketing and a proven ability to execute impactful campaigns. This role offers a hybrid working model with 3-4 days onsite, targeting a start date in September 2025.

Qualifications

• 5+ years of marketing experience, ideally within financial services or banking.
• Strong understanding of investment products and customer segments.
• Proven ability to deliver compliant, customer-focused campaigns.

Responsibilities

• Develop and execute strategic marketing plans for investment products.
• Lead digital, social, and influencer campaigns.
• Monitor campaign performance and optimize future initiatives.

Skills

Financial services marketing

Media planning

Creative management

Data-first mindset

Relationship-building

Excellent communication skills

Education

Bachelor’s degree in marketing, business, or related discipline

Tools

PowerPoint

Excel

Reporting tools

Job description

OVERVIEW

We are looking for a Marketing Manager for our financial industry clienton a 12 month contract. Youwill be responsible for leading strategic planning and execution of marketing initiatives that drive awareness, engagement, and sales across investment and wealth management products, including ETFs and other financial solutions. This role requires strong expertise in financial services marketing, with the ability to translate customer insights into impactful campaigns.

The ideal candidate has a background in asset management and familiarity with ETFs is essential, ideally paired with personal investing experience. The candidate should demonstrate strength in media planning and creative management while applying a data-first mindset to campaign execution.

Location: Toronto, ON, Canada (downtown financial district)

Hybrid: 3-4 days onsite

Contract: 12 months (T4 or Incorporated)

Start date: targeting Sept 2025

RESPONSIBILITIES

• Develop and execute strategic marketing plans to grow adoption of investment and financial products.

• Lead digital, social, and influencer campaigns tailored to retail and direct investors.

• Oversee creative development, advertising, and communications across multiple channels.

• Partner with internal stakeholders, analytics teams, and external agencies to deliver measurable results.

• Monitor campaign performance, produce dashboards and reports, and generate insights to optimize future initiatives.

• Ensure all marketing activities align with brand, regulatory, and governance requirements.

QUALIFICATIONS

• 5+ years of marketing experience, ideally within financial services, asset management, or banking.

• Bachelor’s degree in marketing, business, commerce, or related discipline.

• Strong understanding of investment products and customer segments in retail banking/wealth.

• Proven ability to deliver compliant, customer-focused campaigns in a regulated environment.

• Excellent presentation, relationship-building, and communication skills.

• Advanced proficiency with PowerPoint, Excel, and reporting tools.

Nice to Have

• Hands-on experience in digital marketing across paid media, search, social, and content.

• Agency or financial communications background.

• Familiarity with ETF or investment product marketing.

• Personal investing experience (ETFs, stocks, funds) considered an asset.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.