Marketing Manager (B2B SaaS | Remote-First)

Certainty Software; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A fast-growing SaaS company in Canada is searching for a Marketing Manager to lead marketing initiatives. The ideal candidate should have over 5 years of B2B SaaS marketing experience and proven expertise in demand generation, inbound and outbound marketing. This role offers the opportunity to work directly with leadership and significantly impact the company's strategy. Benefits include flexible remote work and comprehensive health plans.

Benefits

20 days paid vacation annually

Extended Health & Dental benefits

Flexible remote work environment

Qualifications

• Minimum of 5 years of B2B SaaS marketing experience.
• Proven expertise in multiple marketing channels.
• Strong analytical skills to drive marketing decisions.

Responsibilities

• Develop and execute marketing strategies and campaigns.
• Optimize marketing automation for lead generation.
• Oversee website management and SEO strategies.
• Track and analyze KPIs for actionable insights.

Skills

B2B SaaS marketing experience

Inbound and outbound marketing

SEO and SEM

Lead generation

Content creation

Analytical mindset

Communication skills

Tools

WordPress

HubSpot

Google Analytics

Canva

Job description

About Certainty Software

Certainty Software is a fast-growing SaaS company headquartered in Victoria, BC with a global team. Our enterprise platform is trusted by hundreds of thousands of professionals worldwide to complete millions of audits and inspections every year—helping organizations improve safety, quality, and compliance.

We’re on an exciting growth trajectory and are looking for a strategic, creative, and data-driven Marketing Manager to lead our marketing efforts, drive global brand presence, and generate demand in key markets. This is a high-visibility role working directly with our CEO, offering the opportunity to make a major impact and grow into senior leadership as we scale.

What You’ll Do

You’ll take ownership of all aspects of Certainty’s marketing strategy, execution, and measurement. Key areas include :

Demand Generation & Growth

• Develop and execute multi-channel campaigns (inbound, outbound, PPC, email, social) to generate qualified leads.
• Optimize our marketing automation (HubSpot) to maximize conversion and ROI.
• Create and refine nurturing programs to move prospects through the funnel.
• Run A / B tests and experiments to continually improve campaign performance.

Brand & Content Leadership

• Own Certainty’s brand presence across web, product, social, and third-party sites (LinkedIn, G2, Capterra, etc.).
• Lead content strategy—developing SEO-rich blogs, white papers, case studies, webinars, and thought leadership assets.
• Partner with Sales, Product, and Customer Success to ensure messaging aligns with customer needs and business goals.
• Manage and grow our library of marketing collateral, videos, and design assets (Canva).

Digital Marketing & Analytics

• Oversee website management (WordPress), ensuring it’s optimized for lead generation and SEO.
• Manage PPC campaigns and paid advertising budgets for maximum ROI.
• Track, analyze, and present KPIs (traffic, leads, conversions, ROI) with actionable recommendations.
• Conduct competitor and market research to inform strategy and positioning.

Thought Leadership & Events

• Plan, promote, and deliver webinars to engage prospects and build brand authority.
• Support speaking engagements, guest articles, and conference participation.
• Cultivate and manage customer reviews across key platforms.

What We’re Looking For

• 5+ years of progressive B2B SaaS marketing experience, ideally in high-growth environments.
• Proven expertise in inbound / outbound marketing, SEO / SEM, content creation, PPC, and lead generation.
• Hands-on experience with WordPress, HubSpot, Google Analytics, LinkedIn Campaign Manager, and Canva.
• Strong analytical mindset and ability to translate data into actionable insights.
• Excellent communication and collaboration skills with leadership presence.
• Entrepreneurial, self-starter with the drive to take ownership and deliver results.
• Bonus points for experience with tools like Instantly, Apollo, Neverbounce, Jotform, or Elfsight.

Why Join Certainty?

• Be part of a high-growth SaaS company with global reach.
• Work directly with the CEO and leadership team - your ideas will shape the company’s future.
• Career growth potential into Head of Marketing / VP Marketing as we scale.
• 20 days paid vacation annually (FTE).
• Extended Health & Dental benefits plan.
• Flexible remote work environment with preference for BC-based candidates.
• Collaborative, innovative, and supportive culture where creativity and results matter.