Marketing Manager

Intello Technologies Inc.; Toronto; Hybrid; CAD 71,000 - 107,000; Full time

Job summary

A leading telecommunications team in Toronto is seeking a Marketing Manager to drive channel marketing initiatives. You'll develop strategic programs to increase market penetration in the SMB segment while collaborating with various teams. The role requires 3-4 years of marketing experience, particularly in channel marketing, and offers an annual salary range of $71,000-$107,000 with additional performance bonuses and benefits.

Benefits

Competitive salary and bonus structures

Flexible benefits plan

Generous pension and share purchase programs

Minimum 3 weeks of vacation

Learning and development opportunities

Qualifications

• 3 to 4 years of marketing experience, with 3+ years in channel marketing.
• Ability to develop strategic initiatives with an entrepreneurial spirit.
• Strong analytical skills for growth opportunities.
• Excellent communication skills to influence various stakeholders.
• Experience working under pressure in fast-paced environments.

Responsibilities

• Develop comprehensive channel marketing strategies.
• Partner with sales channels for go-to-market strategies.
• Analyze performance metrics to identify growth opportunities.
• Design channel enablement programs including training.
• Provide strategic support for channel-related questions.

Skills

Channel marketing

B2B marketing

Analytical skills

Strong communication

Stakeholder relationship building

Job description

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Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Temporary

Description

We are the TELUS Business Marketing (TBM) team, a dynamic, entrepreneurial, and engaged team driven to serve business customers who represent an important growth segment for TELUS. We are as passionate about our team and our customers as we are about our business, and we’re looking for people who get excited about thinking and delivering differently to lead the market.

Our team members include people like you – curious, inclusive, analytical, innovative, and authentic. We believe that you’ll find our high-performance culture personally fulfilling, professionally challenging and rewarding. Join our team and let's make the future friendly.

We’re looking for a passionate Marketing Manager to drive activation programs in our retail channels (Dealers, Corporate Stores, other retail outlets) - helping increase SMB share of transactions. The challenge involves both a strategy and execution element, working closely with the channel support team and other stakeholders. In addition to growing transaction volume for existing products in existing channels, initiatives may include supporting the launch of new retailers, and new products. This is a temporary full time position with a duration of 12 to 15 months.

Here’s the impact you’ll make and what we’ll accomplish together

The successful candidate will play a crucial role in our Channel Marketing GTM team, collaborating with Product, Pricing, Marketing, Digital and Sales Channel stakeholders. You will develop, execute,and refine strategic channel support initiatives and longer-term integrated GTM strategies. Your leadership in channel strategy and mindshare will ensure our sales teams can easily understand and communicate the value of our products, facilitating a clear and simple approach to selling what is best for TELUS and our customers.

Here’s how

• Develop and execute comprehensive channel marketing strategies to increase TELUS mindshare and market penetration in the SMB segment
• Serve as subject matter expert on SMB channel strategy
• Partner with sales channels to create channel-specific go-to-market strategies that align with business objectives and revenue targets (i.e. Mobile Klinik, Corporate stores, direct sales)
• Analyze channel performance metrics to identify growth opportunities and optimize marketing investments
• Design and implement channel enablement programs including training, sales tools, and co-marketing initiatives
• Manage channel conflict resolution and ensure consistent brand messaging across all touchpoints
• Provide strategic support for channel questions and escalations, guiding sales managers through established communication channels such as chats
• Present strategic recommendations and performance updates to senior leadership and key stakeholders

Qualifications

What you bring

• 3 to 4 years of marketing experience with 3+ years specifically in channel marketing and B2B marketing
• Ability to develop and execute strategic mindshare initiatives independently with an entrepreneurial spirit and innovative approach
• Strong analytical skills to identify opportunities for mindshare growth
• Excellent communication skills - both written and verbal - with the ability to educate and influence stakeholders at various levels including senior leadership
• Strong stakeholder relationship building skills across various teams and channels
• Experience working in fast-paced, continually changing environments with the ability to work under pressure with tight deadlines
• Strong attention to detail, ensuring daily accuracy and contributing to overall thoroughness and consistency in work tasks
• Proven track record of delivering projects on time and executing flawlessly while efficiently managing multiple projects and requests
• Retail channel knowledge and understanding of retailer dynamics highly valued
  

Great to have

• Bilingualism (English and French) an asset
• Experience in telecommunications, technology, or B2B preferred

Advanced knowledge of English is required because you will most of the time interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

Salary Range: $71,000-$107,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.