Marketing Manager

TP-Link; Richmond Hill; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading networking solutions company is seeking a Marketing Manager. The role involves developing marketing strategies, overseeing campaign implementation, and ensuring alignment with business goals. Ideal candidates should have over 5 years of marketing experience in the IT sector, excellent communication skills, and the ability to work on multiple projects. This position offers a full-time permanent role located in Canada, York Region, Richmond Hill.

Qualifications

• 5+ years of experience in marketing, preferably with experience in the IT industry.
• In-depth understanding of the WIFI market and current marketing strategies.
• Proactive, accountable, and organized with exceptional problem-solving skills.

Responsibilities

• Develop marketing strategy for key products and work closely with the sales team.
• Oversee development and implementation of effective marketing campaigns.
• Represent the company in front of media and key partners.

Skills

Communication skills

Marketing strategy development

Problem-solving skills

Digital marketing

Team collaboration

Education

University Degree in Engineering or Marketing

MBA

Job description

Overview

Marketing Manager - TP-LINK Full Time – Permanent Role

The Role: Report to General Manager, TP-LINK Marketing, you will work across our portfolio of our key products and with cross-functional teams in sales and marketing. You will be expected to develop marketing strategies and tactics that best position TP-LINK while addressing each need and represent in front of key partners, social media and customers.

Responsibilities

• Develop marketing strategy, segmentation and targeting of marketing campaigns for TP-LINK and working closely with sales team
• Oversee development and implementation of marketing campaigns for the company ensuring they are effective and designed to support TP-LINK’s business goals
• Ensure marketing campaigns are delivered on time and within budget
• Strong ability in communications, writing and learning.
• Be able to represent TP-LINK in front of media and other occasions.
• Build and execute efficient Marketing strategy
• Strong ability in covering all our marketing work including channel marketing, PR, Social Media, Digital Marketing etc.
• Result oriented Leader for the Marketing team and a Team player

Preferred Experience

• 5+ years of experience in marketing, preferably with experience working in IT industry
• In-depth understanding and knowledge of the WIFI market
• Thorough understanding of current marketing strategies, digital platforms, and trends
• Experience using market research and market data to develop marketing strategies and programs that address challenges and obstacles
• Proactive, accountable, organized and possesses exceptional problem-solving skills – able to work on multiple on-going projects and prioritize effectively
• Exceptional communication skills, with the ability to produce clear and well-structured presentations and deliver it verbally to internal and external stakeholders of all levels

Academic Credentials

• University Degree in Engineering or Marketing
• MBA is a plus