Marketing Manager

WELLSTAR; Remote; CAD 90,000 - 100,000; Full time

Job summary

A leading healthcare technology firm in Canada is seeking a Marketing Manager to spearhead marketing initiatives for their AI product line. This remote-friendly position requires a skilled communicator to lead content creation, digital marketing efforts, and coordinate events. The ideal candidate will have proven experience in B2B marketing, particularly in health technology or SaaS, with a focus on building a brand and driving engagement. Competitive salary ranges from $90,000 to $100,000, commensurate with experience.

Benefits

Career development opportunities

High exposure and learning environment

Flexible working conditions

Inclusive workplace culture

Qualifications

• Proven experience in managing marketing campaigns across content and digital.
• Strong analytical skills to pivot based on data insights.
• Ability to manage multiple projects under high-pressure deadlines.

Responsibilities

• Lead marketing initiatives for AIs and corporate branding.
• Develop content that communicates complex healthcare concepts.
• Own digital marketing execution, including SEO and email campaigns.
• Coordinate marketing efforts for industry events and trade shows.

Skills

Content development

Digital marketing

Project management

Relationship building

Communication skills

Tools

Google Analytics

HubSpot

WordPress

Job description

Who we are

At WELLSTAR, we are committed to reshaping Canadian healthcare by leveraging technology to address the administrative burdens that pull physicians away from their true calling—patient care. Our mission is to support providers and patients, shifting the emphasis back to quality, timeliness, and positive outcomes. With a comprehensive suite of technology solutions, we have successfully helped thousands of providers adopt and benefit from modern, interoperable technologies that improve patient outcomes and system efficiency.

Whether you are in research and development, administration, communications, operations leadership, or technology, joining us now is an opportunity to play a critical role in transforming how healthcare is managed and experienced in Canada.

The opportunity

WELLSTAR, a majority-owned subsidiary of WELL Health Technologies Corp, is a high-growth SaaS company with a focused objective of reshaping healthcare through digital enablement. Our innovative solutions are designed to streamline care delivery, integrate healthcare systems and improve patient outcomes.

We have a newly created opportunity for a highly accountable self-starter to join us as a Marketing Manager. You will take ownership of leading the management and execution of marketing initiatives for WELLSTAR and our Nexus AI(™) product line. In this role, you will be responsible for content development, events and trade shows, and digital marketing You will take ownership of orchestrating our presence through strategic communications, marketing campaigns, and impactful events to build our brand, generate demand, drive customer engagement and measure success across all channels.

This job posting is for an existing vacancy that is a remote-friendly role, limited to candidates based in Canada.

What’s in it for you

Build something from the ground up. You want to help define and build your role and function as a Marketing Manager with real ownership. You will make a measurable impact on how WELLSTAR shows up in the market, shaping the corporate brand, building content and communications programs, and supporting AI product launches. This is a rare opportunity to create and execute a winning playbook.

High exposure, high learning. You want the chance to expand your skill set across content, digital, and events while experimenting, testing ideas, and learning quickly. You will work closely with marketing, product, sales, and leadership across multiple business units, gaining hands-on exposure to AI products, healthcare technology, and a pre-IPO growth environment.

Career development. At WELLSTAR, you will be supported in your career goals. This role sits within a growing marketing organization with a clear career path to Senior Manager and beyond, with high ownership, and the opportunity to grow alongside the business as it scales.

What you will do:

• Build the foundation. You will help build on WELLSTAR’s corporate brand, content, and communications strategy at a critical stage of growth—shaping how the company tells its story to investors, partners, customers, and employees as it scales AI-driven healthcare solutions.
• Create with purpose. You will lead content development across WELLSTAR corporate marketing and AI product lines, translating complex AI and healthcare concepts into clear, credible, and compelling narratives. Content creation is the core of this role and includes thought leadership, blogs, social media, webinars, videos, and email campaigns that support adoption, trust, and impact.
• Position AI products for impact. You will directly support our AI product lines through product marketing initiatives, including customer-facing collateral, event and trade show materials, and launch-ready messaging that connects technology innovation to improved patient outcomes.
• Activate growth channels. You will own end-to-end digital marketing execution of website content and updates, email marketing programs, SEO, Google Ads, and performance analytics, building repeatable, scalable programs rather than one-off campaigns.
• Bring WELLSTAR to the market. You will lead marketing support for industry events and trade shows, owning timelines, coordination, and execution to ensure WELLSTAR and its AI platforms are represented with clarity, credibility, and consistency.
• Establish external credibility. You will support early-stage investor relations and help build foundational PR practices, shaping messaging, supporting submissions, and coordinating outreach as WELLSTAR increases its market visibility.
• Work at the centre. You will collaborate closely with product, sales, and growth teams, acting as a connective tissue between strategy and execution to ensure messaging aligns with roadmap, customer needs, and commercial priorities.
• Own and evolve the function. You will operate with a high degree of autonomy, setting standards, managing priorities, and continuously improving how marketing operates as the company grows.

What you bring:

• The experience. You have real-world experience supporting campaigns across content, digital, and events, with proven success in turning concepts into strategies, execution, and measurable impact. Ideally, you are coming from B2B software, SaaS, or health technology, or you may be ready to leave a small-to-mid‑sized marketing agency and commit to a scaling company. You hold yourself accountable for your internal client’s success, and you are willing to do what it takes to meet objectives. You can pivot based on data insights, manage competing priorities, and meet high‑pressure deadlines.
• The technical skills. You bring proficiency across a range of modern marketing tools and analytics, including Google Analytics and Ads, WordPress, and HubSpot or a marketing automation platform. You can develop and launch content, marketing briefs, business cases, and targeted marketing plans based on data analysis and competitive insights.
• The project management skills. You have a proven ability to manage multiple projects simultaneously. You have expertise in creating end‑to‑end plans, managing tasks, timelines, reporting, and communications. You are results‑oriented and can set performance goals and metrics to measure the effectiveness of marketing campaigns.
• The interpersonal skills. You have exceptional relationship‑building and communication skills. You have proven experience building and managing trusting, collaborative relationships with internal and external stakeholders, serving as a subject‑matter expert, influencing decisions, and championing strategic direction. You can navigate conflict, contradictions, and demands. You have the confidence to make decisions and the humility to take and apply feedback; you are comfortable making mistakes, and motivated to learn and improve.

Why join us?

WELLSTAR is a leading healthcare technology company dedicated to reshaping healthcare through digital enablement. We provide a comprehensive, holistic solution for healthcare providers across Canada, with over 40% of practitioners currently using our products and services. Our solutions serve primary care physicians, specialist physicians, health systems, and public sector organizations through a comprehensive suite that includes billing and practice management systems, electronic medical records (EMRs), digital health applications, and digital health network solutions.

As a majority‑owned subsidiary of WELL Health, WELLSTAR continues to drive innovation and transformation in the Canadian healthcare landscape, reducing administrative burden and empowering providers to deliver better patient outcomes through advanced technology solutions.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company. The conversation will be recorded using BrightHire, an AI‑powered video interview tool. More details will be shared when you are invited to interview
• A virtual interview with the VP, Marketing, to share your experience and discuss how it meets the needs of the role and company.
• A case study to be completed at home and shared with the Hiring Manager.
• Meet and greet with team members.

Compensation

The salary range for this position is $90,000‑$100,000. The salary will be determined by several factors, including the candidate’s experience, qualifications, and skills, as well as the organization’s needs. At WELLSTAR, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.

Apply now.

Interested in applying but worried you don’t have it all? At WELLSTAR, we know not everyone gains their experience following a traditional path. If you share our values, want to make a difference in healthcare technology solutions, and meet 70% of the qualifications, we encourage you to apply. Express your interest here.

WELLSTAR is committed to supporting a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and perspective. We strive to create an inclusive workplace where differences are celebrated and fuel our success. Accommodations are available upon request for candidates participating in all aspects of the selection process.