Marketing Lead: Agile Growth & Engagement

Cogeco Connexion; Burlington; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A telecommunications company is seeking a Marketing Lead in Burlington, Canada. The role involves developing marketing strategies to drive growth, managing multi-channel campaigns, and conducting market analysis. Candidates should have 5-7 years of marketing experience, preferably in telecommunications, and a strong grasp of B2B/B2C principles. A Bachelor's degree in Marketing is required, along with familiarity in digital marketing tools. The position offers a dynamic work environment with a hybrid working model.

Benefits

Diversity and inclusion initiatives

Professional development opportunities

Health and wellness programs

Qualifications

• 5-7 years of experience in marketing, preferably in telecommunications.
• Experience working in an agile team or squad.
• Proven track record in executing successful marketing strategies.

Responsibilities

• Develop and optimize marketing strategies to drive growth.
• Design and manage multi-channel marketing campaigns.
• Conduct competitive analysis to identify trends.
• Oversee compelling content creation for B2B/B2C audiences.
• Monitor and analyze campaign performance metrics.

Skills

B2B/B2C marketing principles

Analytical mindset

Excellent communication skills

Creative thinking

Familiarity with digital marketing tools

Bilingual (English and French)

Education

Bachelor’s degree in Marketing or related field

Master's degree or MBA

Tools

Salesforce

Google Analytics

LinkedIn Ads

Job description

A telecommunications company is seeking a Marketing Lead in Burlington, Canada. The role involves developing marketing strategies to drive growth, managing multi-channel campaigns, and conducting market analysis. Candidates should have 5-7 years of marketing experience, preferably in telecommunications, and a strong grasp of B2B/B2C principles. A Bachelor's degree in Marketing is required, along with familiarity in digital marketing tools. The position offers a dynamic work environment with a hybrid working model.