Marketing Coordinator

GolfNorth Properties Inc.; Ingonish; On-site; CAD 40,000 - 60,000; Full time

Job summary

A premier resort in Canada's scenic highlands is seeking a Marketing Coordinator to enhance its digital presence. The successful candidate will create engaging content for social media, manage online community engagement, and execute marketing campaigns that drive awareness and bookings. The role requires creativity and proficiency in digital tools, along with strong writing skills to convey the resort's unique luxury experience. This position offers a vibrant work environment in beautiful Cape Breton, Nova Scotia.

Benefits

Competitive wages

Staff golf at Cape Breton Highlands Links

Training and development opportunities

Career advancement opportunities

Qualifications

• Proficiency in social media scheduling tools and email platforms.
• Exceptional writing skills adaptable to various tones.
• Ability to shoot and edit short-form videos.

Responsibilities

• Create engaging content for social media and newsletters.
• Monitor social media engagement and respond to reviews.
• Track digital ad performance and provide monthly reports.

Skills

Creativity

Digital marketing

Content creation

Social media management

Education

Degree or Diploma in Marketing, Communications, or Graphic Design

Tools

Canva

Adobe Creative Suite

Mailchimp

Job description

Keltic Lodge is a historic resort located in the heart of the magnificent Cape Breton Highlands National Park, proudly overlooking the Atlantic Ocean. Home to the #5 Golf Course in Canada and part of the Golf North family, we truly are a premier destination for hospitality, golf, and relaxation. Just 2 hours from Sydney, NS, and a 5-hour drive from Halifax, the resort has been welcoming guests to Cape Breton, Nova Scotia since July 1940.

We are looking for a creative and digitally-savvy Marketing Coordinator to promote Keltic Lodge as a premier global destination. You will be responsible for creating engaging content, managing our social media presence, and executing seasonal campaigns that drive room nights, tee times, and restaurant covers. The ideal candidate is a storyteller who can capture the beauty of Cape Breton and translate it into a compelling digital brand. If you are passionate about providing world-class guest service and thrive in a fast-paced, scenic environment, we offer the unique opportunity to live, work, and grow within Canada's largest multi-course golf operator. We are seeking committed, enthusiastic team members ready to contribute to another successful season of memorable experiences for our guests.

What we offer:

• Competitive wages
• Staff golf at Cape Breton Highlands Links, subsidized staff accommodations, staff discounts on branded merchandise and select local attractions
• Family and Friends rates
• Training and development to support personal & professional growth
• Career advancement opportunities within the company
• Live and work in the stunning Cape Breton Highlands with a team of like-minded professionals.

Essential duties include, but are not limited to:

• Produce high-quality photos, videos, and written copy for social media (Instagram, TikTok, Facebook), the resort website, and email newsletters.
• Maintain a consistent posting schedule and engage with followers. Monitor guest tags and "check-ins" to leverage user-generated content.
• Coordinate monthly newsletters to our database, highlighting seasonal packages, golf tournaments, and special events.
• Monitor and draft professional responses for reviews on platforms like TripAdvisor, Google, and Expedia.
• Design or coordinate the production of on-property signage, menus, and brochures in alignment with brand standards.
• Coordinate with F&B, Golf, and Guest Services to ensure all upcoming events and promotions are accurately advertised.
• Track the performance of digital ads and social media engagement, providing monthly reports on what is driving the most traffic to our booking engine.
• Complying with the Occupational Health & Safety Act and GolfNorth Health & Safety program.

Qualifications:

• Degree or Diploma in Marketing, Communications, or Graphic Design.
• Proficiency in Canva or Adobe Creative Suite (Photoshop/InDesign). Experience with social media scheduling tools and email platforms (e.g., Mailchimp).
• Strong "eye" for aesthetics; ability to shoot and edit basic short-form video content (Reels/TikToks).
• Exceptional writing skills with the ability to adapt tone for luxury travel vs. casual social media.
• Must be comfortable working in a fast-paced environment and "on-the-move" around the property to capture content.

Language Requirements:

• Fluency in English (written and verbal) is required for all positions to ensure effective communication across the resort.
• Proficiency in French or other languages (e.g., German, Spanish, Mandarin) is considered a significant asset for customer-facing roles.

Application question(s):

• Would you be able to reliably commute to Ingonish Beach, NS B0C 1L0 for this job? If you are unable to reliably commute, are you planning to relocate?
• If No to the above, do you require housing accommodations?

Visa Requirements:

Must be legally authorized to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.