Marketing & Content Coordinator

Ambassatours Gray Line; Halifax; On-site; CAD 40,000 - 55,000; Full time

Job summary

A local transportation company in Halifax is seeking a Marketing Coordinator to enhance brand visibility through social media campaigns and customer interactions. The ideal candidate will have an interest in marketing, possess strong social media management skills, and be customer-oriented. This entry-level position offers the opportunity to contribute to various marketing strategies and engage with customers effectively.

Qualifications

• Completion or enrollment in marketing or public relations degree/certification.
• Experience managing corporate social media accounts.
• Minimum 3-months experience in public relations, marketing, or promotions role.

Responsibilities

• Promote products through engaging social media campaigns.
• Engage customers through social media/email marketing.
• Represent the company by responding to online reviews.
• Help plan and execute familiarization tours and industry cruises.

Skills

Social media management

Public relations

Customer oriented

Problem-solving skills

Content creation

Education

Marketing or public relations degree/certification

Job description

Overview

The role's mission is to increase awareness and visibility for our brand and products resulting in sales conversions. Working closely with the Sales & Marketing team, the Marketing Coordinator will be responsible for promoting our products through engaging social media campaigns, posts, review platforms and customer interactions. Other tasks will include general marketing duties, sales support and projects as assigned. The candidate is creative, forward-thinking, energetic, outgoing, and passionate about the company values and purpose.

Responsibilities

• You will possess excellent business-related experience with social media platforms (Instagram, Facebook, TikTok, Linkedin, etc.).
• You will gain experience representing multiple brands through social media channels.
• You will engage people daily / weekly through our social media / email marketing utilizing fresh content.
• You will represent the company through daily responses to online reviews and will use patience and problem-solving skills to effectively address customer concerns.
• You will hold knowledge of companys daily sales plans and conversion rates to help push and reach the company\'s sales goals.
• You will help distribute rack cards, brochures and promotional material through the city as required.
• You will contribute to and maintain image and video content library.
• You will meet or exceed targets set by supervisors (sales; bookings; engagements; views, etc.).
• You will help plan and execute familiarization tours, industry cruises, and work with folks who apply to our Ambassador program.
• You will help track and build on our strong SEO results.
• You will help create blog posts and create vlogs.

Qualifications

• Completion or enrolment in marketing or public relations degree / certification;
• Experience managing corporate or organizational social media accounts;
• Minimum 3-months experience in a public relations, marketing and / or promotions role;
• Outgoing, people focused, customer oriented;
• Experience with web design and general understanding of web analytics is an asset.

Additional details

Learn more and apply here: https://jobs.careerbeacon.com/details/marketing-coordinator/2145191

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing / Editing

Location: Halifax, Nova Scotia, Canada