Marketing & Content Associate

Beedie; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading residential community developer in Vancouver is seeking a creative Marketing & Content Associate to enhance their brand’s online presence. This role focuses on developing content strategies, managing social media platforms, and overseeing website analytics. Candidates should have over 3 years of marketing experience, proficiency in digital tools, and strong organizational skills. This opportunity includes a competitive salary and various benefits, including bonuses for exceptional performance.

Benefits

Learning and development support

Comprehensive health benefits

Vacation and maternity leave top-up

RRSP matching

Paid time for volunteering

Qualifications

• 3+ years of experience in a related marketing role.
• Understanding of Vancouver's real estate development industry.
• Proficiency in photography, videography, and drone operation.

Responsibilities

• Develop and execute content strategies along with a social media calendar.
• Oversee website updates and analyze user engagement metrics.
• Support events and coordinate Presentation Centre operations.

Skills

Content creation

Social media management

Brand strategy

SEO optimization

Tools

Meta Business Suite

Google Analytics

Canva

Adobe Suite

Job description

Overview

Join Beedie Living’s dynamic marketing team and play a key role in promoting our residential communities! We are looking for a creative and energetic Marketing & Content Associate to help shape our brand’s online presence and support with daily marketing functions.

If you're passionate about content creation, social media growth, and brand strategy, this role is for you. You will develop and execute content plans, optimize digital channels, and analyze performance to drive engagement and growth along with bringing our extensive portfolio to life!

We work together in our downtown Vancouver office and are also expected to be on-site at Presentation Centers, project locations, and events — including evenings and weekends.

Content Creation & Strategy

• Develop and execute content strategies aligned with business goals.
• Create and maintain a content calendar for social media (incl. reels, stories, images), blog posts, and other digital channels.
• Manage and grow social media platforms (Instagram, Facebook, YouTube, LinkedIn), tailoring content for each audience.
• Engage with audience through direct messages, comments, polls and community management.
• Produce high-quality short and long form content, including photography, videography, and graphic design.
• Provide monthly and quarterly performance reports

Website Management & Analytics

• Oversee website updates, ensuring an optimized user experience.
• Track and analyze website traffic, impressions, and engagement metrics.
• Implement SEO best practices to improve search rankings.
• Conduct keyword research and develop an SEO best practices handbook.
• Generate monthly performance reports for social media and website analytics.

Marketing Support

• Support and coordinate events including project launches, Realtor functions, and client appreciation gatherings, managing logistics, catering, venue setup, and communications across digital and traditional media (ie. Eblasts, social media, signage etc..)
• Coordination of Presentation Centre operations and launches including set-up, supplies coordination, auctions, deficiencies and shut downs.
• Graphic design skills with the ability to create and resize print and digital ads, signage (aboards, mesh panels and misc. signs), corporate branding and eblast / promotional emails.
• Complete marketing administrative work such as invoicing, vendor payment forms, budget reports and liaising with accounting.

Desired Skills and Experience

• Understanding of Vancouver’s residential real estate development industry is required
• A valid driver’s license and a vehicle are required
• Minimum 3 years of experience in a related role
• Experience with Meta Business Suite, SEO, website management, and analytics tools (Google Analytics, SEMrush, etc.)
• Proficiency in photography, videography, and drone operation
• AI experience is a plus
• Ability to perform multiple tasks simultaneously and adapt to changing priorities
• Effective working independently and as part of a team
• Highly collaborative and flexible approach to teamwork
• Excellent organizational, time-management, and communication skills
• Strong understanding of social media platforms and content creation tools (ie. Canva, Adobe Suite etc..)

Salary

60,000 - $80,000 a year

The annual base pay range for this position will be based on the desired experience level for this role. Additionally, Beedie recognizes exceptional individual and team performance through our pay-for-performance bonus program. Factors that contribute to pay decisions include: relevant business and candidate factors such as market location, education, job-related knowledge, skills, experience, and organizational needs.

The base salary and bonus are just a few key components of the overall compensation at Beedie. We also provide generous learning and development support, comprehensive group health benefits, vacation, maternity leave top-up, RRSP matching, paid time for volunteering, and more...