Marketing Consultant

Canadian Tire; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading retail company in Toronto seeks a Marketing Coordinator to support value marketing initiatives. The role involves creating effective marketing plans, collaborating with teams, and executing integrated campaigns across various media channels. The ideal candidate has 3-5 years of experience and a background in marketing, along with solid analytical and project management skills. This position offers competitive compensation and benefits.

Benefits

Store discounts

Supported learning through Triangle Learning Academy

Retirement and savings programs

Mental health benefits up to $5,000 per year

Qualifications

• 3-5 years of marketing experience on client or agency side.
• Understanding of Integrated Marketing Communications planning.
• Knowledge of Digital analytics and campaign reporting.

Responsibilities

• Contribute to annual marketing plans and programs.
• Support the development of integrated creative and media briefs.
• Assist in performance analysis and campaign execution.

Skills

Project management

Analytical skills

Marketing communication

Attention to detail

Written and presentation skills

Education

Education in Marketing or related field

Tools

Google Analytics

Job description

What you’ll do

Reporting to the Manager - CTR Value Marketing, you will play a critical role in supporting the team responsible for driving key strategic pillars for CTR with a focus on Value and Promotional Marketing (Big Red and Black Friday Sales events, Spring Deals and Omni Value Marketing).

You will be both creative and analytical, with the ability to support in building brands and connecting with consumers across an omni-channel communication ecosystem, all while driving business and marketing results by working collaboratively with diverse teams in a fast-paced environment.

• Contribute to annual marketing plans and programs in support of business and marketing objectives

• Gather inputs to reach campaign targets set against business goals and corporate priorities

• Support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarCom campaigns

• Assist with the seamless execution of all integrated mass marketing campaign activities including Digital, Social, TV, Print, Radio, OOH, In-Store Signage and help develop/apply standard processes to support this goal within budget

• Collaborate/coordinate with internal cross-functional teams to drive integration of campaign platforms across other CTC disciplines & channels

• Manage key budget inputs and project accounting with finance

• Assist in performance analysis, weekly campaign moderation, and contributes to post-mortem development

• Leverage insights, learnings, and key organizational and research data to develop marketing briefs

• Assist in campaign execution, including digital QA support

What you bring

• Education in Marketing or a related field

• Ideal candidate would have 3-5 years marketing experience on either the client or agency side

• Understanding and experience in Integrated Marketing Communications planning

• Versed in best-practice omni-channel marketing production (Digital and Traditional media)

• Foundational knowledge of Digital analytics (i.e. GA) and basic campaign analysis for reporting

• Understand the difference between paid and organic digital roles

• Attention to detail, strong project management, analytical and problem-solving skills

• Strong written and presentation skills

• Flexibility to prioritize and manage multiple projects and changing priorities

• Demonstrates an interest in culture-building and contributing to process improvements

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.