Marketing Automation Campaign Specialist - Belron Canada

Belron Canada; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading automotive services company in Montreal is seeking a Campaign Specialist to enhance its Marketing and Customer Experience team. This role focuses on supporting marketing campaigns through writing, designing, and analysis. The ideal candidate has a Bachelor's degree in marketing, 2-4 years of relevant experience, and is fluent in both French and English. This opportunity offers a chance to work in a collaborative environment committed to diversity and excellence.

Qualifications

• 2-4 years of experience in marketing, focusing on campaign creative writing and analytics.
• Strong creativity and an ability to think outside the box.
• Ability to manage several marketing campaigns simultaneously.

Responsibilities

• Support Campaign Manager with campaign creation and execution.
• Develop integrated Email and SMS marketing campaign calendar.
• Analyze campaign performance metrics and make data-driven adjustments.

Skills

Creative writing

Analytical skills

Bilingual (French and English)

Communication skills

Organizational skills

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

GA4

PowerBI

Microsoft Office

Job description

Automotive glass technology is helping transform how we experience the road. At Belron Canada, the home office of Speedy Glass, Lebeau vitres d’auto and Vanfax we take this seriously, which is why we invest tirelessly on developing our people can realize their full potential.

We welcome applications from everyone, and are firmly committed to diversity, equity and inclusion in the workplace, and take pride in ensuring every member of our team feels empowered.

We are in search of a dynamic and passionate Campaign Specialist to join our Marketing and Customer Experience team. In this pivotal role, you will assist our end-to-end retention and nurturing Email and SMS Campaign Manager, with seamless execution and insightful reporting.

Your mission will be to support on marketing campaigns with copy writing & designing, reporting & analysis, and quality assurance in diverse channels to increase communication engagement and leading to conversion. We are seeking an individual with a keen eye for details and a strong customer-centric focus.

If you have a collaborative spirit with a passion for marketing, we invite you to apply for this exciting opportunity.

Key Responsibilities

• Support Campaign Manager with campaign creation, drive prospects and customers through the marketing and sales funnel, ensuring high conversion rates.

• Create unique content. Write, design, and collaborate with internal multidisciplinary teams to ensure all campaign content aligns with our overarching brand direction.

• Develop, copy write and design, integrated Email and SMS marketing campaign calendar that aligns with our strategic goals.

• Report on specific campaign performance metrics, target audiences, timeline, content strategies, and KPIs.

• Measurement, analytics, and testing for optimal performance.

• Support Campaign Manager with campaign creation, drive prospects and customers through the marketing and sales funnel, ensuring high conversion rates.

• Build content, construct journeys, and report on retention & nurturing campaigns in our Marketing Automation tool (Salesforce Marketing Cloud).

• Execute, monitor, and analyze campaign performance, using KPIs to recommend and make data-driven adjustments. Leverage platform analytics to track campaign effectiveness. Ensure compliance with industry regulations and data protection standards.

• Develop 1-pager slides and analyze campaign performance.

• Maintain organized documentation of campaign plans, assets, and results for future reference & planning.

Skills, Knowledge, and Abilities

• Bachelor's degree in marketing, business, communications, or a related field.

• Two (2) to four (4) years’ experience in marketing, with a focus on campaign creative writing and analytics.

• Excellent communication skills; Fluent French and English (oral & written) required.

• Email copy writing experience is a plus. Effective communicator, able to synthesize data and information so that it tells a compelling story that resonates with our target audiences.

• Strong creativity and the ability to think outside the box to create compelling campaigns and problem-solve.

• Deep understanding of marketing principles, strategies, and best practices including a good understanding of demand generation tactics and lead conversion principles.

• Knowledge in CRM tools and A/B testing.

• Knowledge of the Salesforce Marketing Cloud tool, GA4, PowerBI and Microsoft Office suite r.

• Have basic UX/UI skills to optimize the user experience on different platforms and screens.

• Ability to manage several marketing campaigns simultaneously. Excellent organizational skills.

• Ability to work collaboratively in a cross-functional team environment.

• Willingness to learn new tools and comfortable in grey zones

We believe that genuine care can make a real difference in the customer experience, and it begins with making a difference in the careers of our team members.

Belron Canada is an integral part of the Belron International family, a global leader in auto glass repair and replacement, and forward-facing digital camera calibration. Belron Canada alone operates 325+ service centres, 2 distribution centres and 26 warehouses across 10 provinces, and is home to over 1,200 employees.

Our pursuit of excellence commits us to providing sustainable world-class care for our communities and the climate.

If you value your career as we value our employees and our customers, there’s no better time to join Belron Canada and #BringOutYourBest with us!