Marketing Analytics Lead — MMM & ROI Insights

General Motors; Markham, Oshawa; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading automotive manufacturer in Canada is looking for a Marketing Applied Science Specialist to develop and analyze marketing strategies based on data insights. You will work closely with various teams to drive effective marketing initiatives and provide actionable insights that enhance brand performance. Ideal candidates will have a Master’s Degree or Ph.D. in a relevant field and substantial experience in market research.

Benefits

Paid time off including vacation and holidays

Healthcare, dental, and vision benefits

Life insurance plans

Pension plan contributions

Employee vehicle purchase plans

Qualifications

• 5 years of experience as a market researcher.
• Strong academic background in data science or related field.
• Proficient understanding of both qualitative and quantitative research methods.

Responsibilities

• Lead Market Research projects including design and analysis.
• Develop insights to inform marketing and product strategies.
• Work collaboratively across teams to implement data-driven solutions.

Skills

Marketing analytics

Data analysis

Statistical methods

Communication skills

Python/R programming

SQL/Spark proficiency

Project management

Market research experience

Education

Master’s Degree or Ph.D. in a quantitative field

Tools

Pandas

StatsModels

TensorFlow

Pytorch

Spark/ML

Job description

A leading automotive manufacturer in Canada is looking for a Marketing Applied Science Specialist to develop and analyze marketing strategies based on data insights. You will work closely with various teams to drive effective marketing initiatives and provide actionable insights that enhance brand performance. Ideal candidates will have a Master’s Degree or Ph.D. in a relevant field and substantial experience in market research.