Market Manager

CN; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading North American transportation company in Calgary seeks a Market Manager responsible for driving revenue growth and developing market strategies. This role involves collaborating with Sales, overseeing contract management, and employing data analytics to make informed business decisions. Candidates should have 5-7 years of experience in marketing or business analytics, a relevant degree, and strong technical skills, particularly in Microsoft Office and analytics tools. The position offers a dynamic work environment with opportunities for professional growth.

Benefits

Paid training

Career development opportunities

Qualifications

• 5-7 years of experience in Marketing or Business Analytics.
• Experience with costing, yield management, and profitability.
• Experience in developing market or business strategies.

Responsibilities

• Develop market plans aligned with product features and profitability.
• Forecast and monitor monthly revenue and carload numbers.
• Oversee contract renewals and develop pricing strategies.

Skills

Marketing experience

Business analytics

Forecasting skills

KPI creation

Education

Bachelor’s Degree in Business or Engineering

Data Analytics Certification

Tools

Microsoft Office (Excel, PowerPoint, Word)

Power BI

Tableau

Job description

At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you’re part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us!

Job Summary

The Market Manager is responsible for increasing CN’s revenue, carloads, and profitability in line with corporate goals, identifying and developing new products and services to position CN ahead of the competition, and increasing share. The incumbent acts as the market Subject Matter Expert (SME) at CN as well as develops and leads the marketing strategy and its implementation. The role optimizes asset utilization through accurate carload and revenue forecasting to meet short- and long-term service requirements. Furthermore, the incumbent oversees the marketing responsibilities for a wide variety of commodities.

Main Responsibilities

Market and Product Management

• Evaluate and review markets to become the SME and develop supply chain models allowing CN to build compelling products
• Develop market plans aligned with key features and benefits of new products while providing a review of profitability and top-line revenue growth
• Collaborate with Sales to develop marketing material to sell products effectively
• Develop product strategies to measure product performance and life cycles, ensuring stakeholders are adequately informed concerning services and products

Yield Management, Budgeting and Forecasting

• Undergo yield analysis and strategies to improve CN’s profitability
• Forecast and monitor monthly revenue, carload, and contribution
• Identify variances from contract commitments and analyze revenue impact

Contract Management

• Oversee contract renewals, including Price, Volume, Mix (PVM) analysis, and recommend strategies for renewals in collaboration with Sales
• Develop rates on opportunities to grow revenue, volume, and contribution while understanding train operation, capacity, and cost
• Carry out monthly review of same-store price to ensure expected negotiated price variance
• Publish rates when new products and opportunities are negotiated

Data Analytics, Automation and Business Intelligence

• Identify opportunities within data analytics to incorporate new Business Intelligence (BI) tools including Power BI, and Tableau
• Identify automation opportunities within forecasting techniques and contract analysis
• Collaborate with Information and Technology (I&T) to review technology toolkit for opportunities that can remove manual effort from current scope of marketing functions
• Design and develop reporting solutions to drive business decisions efficiently
• Automate and systematize Key Performance Indicators (KPI) reporting

Working Conditions

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. The role is required to work overtime hours and weekends when necessary. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure, and stress. The role requires minimal travel within North America.

Requirements

Experience

Between 5 to 7 years of experience in Marketing or Business Analytics

• Experience forecasting and creating KPIs
• Experience with costing, yield management and profitability
• Experience in developing market or business strategies
• Experience in railway industry or supply chain*

*Any experience for these above would be considered as an asset

Education/Certification/Designation

• Bachelor’s Degree in Business, Engineering, or a related field
• Data Analytics Certification*

*Any designation for these above would be considered as an asset

Competencies

• Identifies needs and find solutions to create value for all customers
• Collaborates with others and shares information
• Sets direction and inspires others
• Communicates with impact
• Demonstrates agility and drives change
• Delegates and empowers others to create accountability
• Applies critical thinking
• Knows the business and stays current on industry needs
• Seeks and values all perspectives

Technical Skills/Knowledge

• Knowledge of transportation, competition, and railroad operations
• Knowledge of financial metrics
• Advanced knowledge of Microsoft Office (Excel, PowerPoint, Word)
• Knowledge of various databases such as Netezza, Oracle, DB2*
• Knowledge of Tableau and Power BI*

*Any knowledge for any of the above would be considered as an asset

This position is posted as a grade 7

At CN, we are dedicated to building North America’s safest, most inclusive and sustainable railroad, which includes reflecting the communities in which we operate. Research shows that candidates from underrepresented groups often don’t apply unless they feel they fit the job posting at 100%. Even if you don’t see yourself in every job requirement listed in a posting, we still encourage you to apply. If you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations), please reach out to our team at [e-mail].

As an equal employment opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and other protected status as required by applicable law. We thank all applicants for their interest, however, only candidates under consideration will be contacted. Please monitor your email on a regular basis, as communication is primarily made through email.