Manager, Marketing Operations & Performance

CaseWare International; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading Fintech company in Toronto is seeking a Manager, Marketing Operations & Performance to oversee their global Marketing Technology stack. This role involves ensuring data integrity, managing marketing programs, and optimizing technology for enhanced effectiveness. The ideal candidate should be a self-starter with excellent operational and collaborative skills. This is a full-time, hybrid position requiring applicants to be eligible to work in Toronto.

Qualifications

• Proven ability to manage marketing operations effectively.
• Strong understanding of marketing technology and processes.
• Excellent organizational and collaborative skills.

Responsibilities

• Lead and manage global Marketing Technology stack.
• Ensure data integrity in marketing databases.
• Implement new technology and optimize existing systems.

Job description

Overview

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Manager, Marketing Operations & Performance at Caseware, you’ll lead and manage our global Marketing Technology stack to ensure the tools and technology used by the global Marketing team drives efficiency and continuously improves marketing processes such as, but not limited to, database health and management, lead processing, marketing automated programs, campaign execution and efficiency, project management and all aspects of marketing reporting including ongoing monitoring of KPI performance.

Your goal will be achieving and maintaining a smooth operation of our Marketing database to maintain data integrity; to successfully build and manage marketing’s global reporting system; the implementation of new technology and systems with proper training and documentation and; manage/monitor existing systems to eliminate errors, risks and systems failures. Your success will ensure the right tools and technology are in place, properly integrated, and used appropriately to improve marketing effectiveness and enable modern marketing at scale. We do this by activating, integrating and optimizing technology, best practices, and workflows.

The ideal candidate is a self-starter with the ability to balance multiple priorities and collaborate with global teams to drive operational excellence.

This is a full-time, permanent position.

Location:

This position is available to all applicants residing and eligible to work in Toronto, Ontario (hybrid 3x work from office).