Manager, Marketing and Communications

Windsor Regional Hospital; Windsor; On-site; CAD 55,000 - 75,000; Full time

Job summary

A leading healthcare organization in Windsor, Ontario is seeking a Marketing and Communications professional to manage creative development and enhance brand presence. The role involves overseeing digital and print marketing initiatives, developing website content, and supporting fundraising campaigns. Candidates should have a Bachelor’s Degree in a related field and experience in using communication tools. Strong interpersonal skills and a customer-centric approach are essential. This full-time position offers an opportunity to contribute to a significant community health initiative.

Qualifications

• Bachelor’s Degree or equivalent in marketing, communications, or related field is preferred.
• Experience in website communication and development, and social media tools.
• Proven impact of communications strategies through KPI measurements.

Responsibilities

• Manage creative development for fundraising and branding initiatives.
• Develop and manage website content and enhance fundraising effectiveness.
• Support development of marketing materials for fundraising campaigns.

Skills

Interpersonal and communication skills

Problem solving capabilities

Organizational and time management abilities

Customer service-oriented approach

Education

Bachelor’s Degree or equivalent in relevant field

Tools

Raisers’ Edge

MailChimp

Constant Contact

Job description

Status: Full-time

Salary Grade: 7

Opportunity

Windsor Regional Hospital Foundation is embarking on the largest and most ambitious philanthropic campaign in our community’s history to support the Fancsy Family Hospital. WRH’s new, state‑of‑the‑art acute care hospital will meet the growing needs of Windsor‑Essex and will transform healthcare in our community for decades to come.

Windsor Regional Hospital Foundation is growing to meet the scale of this campaign, and our growing team will be working with generous donors, volunteers and community partners to ensure the Fancsy Family Hospital has the leading‑edge equipment and innovative technology needed to serve our growing community.

This is an opportunity to join a team that will be part of an historic community effort that will shape the future of healthcare in Windsor‑Essex.

Key Responsibilities

Marketing and Communications (50%)

• Manage the creative development of all print and digital collateral in support of both fundraising and brand building initiatives, facilitate all approvals and manage the production and distribution process.
• Work with external suppliers to create exceptional and effective digital marketing and communications materials for fundraising initiatives.
• Collaborate with colleagues to create communication and marketing support for new fundraising initiatives such as giving circles, planned giving, etc.
• Support Executive Director and Associate Director, Philanthropy with targeted communications to WRHF board and major gift donors, presentations etc.
• Create effective monitoring and analysis capabilities so that the results of marketing and communication tools and initiatives can be accurately measured.
• Collaborate with colleagues to oversee the strategic planning, creative development and implementation of digital and print event marketing materials including sponsorship and stewardship proposal templates.
• Lead the production of video and digital content for events, website, fundraising and marketing communications.
• Manage the Foundation’s content strategy to ensure content can be repurposed or repackaged for use beyond the original scope.
• Research, conduct interviews and synthesize information to create high quality written materials in a variety of styles for websites, newsletters, presentations, etc.
• Track analytics, both measurable and anecdotal, to help assess success and make recommendations for future strategies and activities.
• Manage the Foundation’s marketing and communications budget in conjunction with the Executive Director.

Website and Social Media (15%)

• Integrate social media, social networking tools, and multi-media into the Foundation’s marketing, communications and PR strategies.
• Manage the content, visuals and technical aspects of the Foundation’s website, including ongoing website development to enhance the effectiveness of the website as an awareness and fundraising tool.
• Increase the use of social media to support building the brand and fundraising.
• Stay abreast of industry trend and current topics to procure high quality social media content to enhance brand and awareness for WRH/F.

Brand Development (35%)

• Support in the development of brand creative from conception through the production and execution including management of agency partners.
• Work to update proposals and collateral to ensure alignment of idea across all touchpoints.
• In collaboration with the Foundation team, support the development of a fundraising case for support, digital and print campaign fundraising materials, and planning and implementation of fundraising marketing campaigns as required.
• Develop internal relationships to increase access to patient stories, program benefits and unique features, etc. to strengthen marketing content and build internal champions for the Foundation to support fundraising.

Qualifications & Requirements

• Bachelor’s Degree or equivalent in marketing, communications, journalism, multi‑media, English, fundraising or related field is preferred.
• Experience in website communication and development and using online tools such as social media to support broader integrated marketing strategies.
• Proven track record of leading and implementing compelling, impactful communications strategies with demonstrated impact through KPI measurements.
• Experience using relevant technology such as Raisers’ Edge, MailChimp, and Constant Contact.

Desired Skills And Characteristics

• Excellent interpersonal and communication skills, verbal and written with the ability to write for different audiences or types of media.
• Solid understating of the communications planning process, and experience communicating to internal and external audiences.
• Ability to manage multiple priorities from different sources enhanced by problem solving capabilities to meet deadlines without compromising quality.
• Strong customer service‑oriented approach complemented by excellent organizational and time management abilities.
• Ability to use sound judgment and maintain discretion and confidentiality at all times.
• Self‑motivated professional individual with a strong work ethic.
• Understanding of the working schedule of non‑profits and flexibility of hours required.

Windsor Regional Hospital is an equal opportunity employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, upon request, accommodation will be provided by WRH throughout the recruitment, selection and/or assessment process to applicants with disabilities.