Manager, Integrated Marketing Planning

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A leading financial institution is seeking an Integrated Marketing Planning Manager to lead strategies for consumer credit card campaigns. You will collaborate across teams to drive effective marketing initiatives that enhance client loyalty. The ideal candidate must have an undergraduate degree and over 7 years of experience in marketing strategy. This role is based in Toronto, Canada, with a salary range of CAD 91,200 to CAD 136,800.

Benefits

Health and well-being benefits

Savings and retirement programs

Career development opportunities

Qualifications

• 7+ years relevant experience leading marketing strategy.
• Digital and mass marketing strategy and execution experience is ideal.
• Strong organizational and communication skills.

Responsibilities

• Lead the strategy, development, and execution of National Campaigns.
• Build and manage strong relationships with agencies and business units.
• Analyze past results and make recommendations for improvements.

Skills

Marketing strategy

Customer insights

Relationship management

Problem solving

Budget management

Education

Undergraduate degree or relevant professional certifications

Job description

Work Location

Toronto, Ontario, Canada

Hours

37.5

Line of Business

Marketing

Pay Details

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world‑class and award‑winning marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience.

Integrated Marketing Planning Manager – TD Consumer Credit Cards Acquisition

The Integrated Marketing Planning Manager will lead the strategy, development, and execution of National Campaigns for a suite of proprietary and co‑branded consumer cards to drive shopping and buying in alignment with business objectives. This role requires a strategic mindset, creative and media expertise, and the ability to manage a full‑funnel integrated campaign. The Manager will collaborate with partners across Marketing, agencies, and external partners designing and delivering innovative marketing campaigns which will include mass marketing channels across paid and owned tactics.

Reporting to the Senior Group Marketing Manager, this role acts as a highly seasoned professional within their own area of specialty. Operating in Agile Framework as a Pod Owner, the Integrated Marketing Planning Manager partners with key stakeholders to deliver complex consumer acquisition campaigns. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understand market and growth drivers as well as grow value propositions and proof points that further our competitive advantage and translate business strategies into marketing plans.

Key Accountabilities

• Marketing Strategies and Plans: Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans. Delivers integrated marketing programs that meet business and marketing strategies and understand the role of different media options and their impact on achieving marketing objectives.
• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment, recommend a course of action and best practices to improve products, processes or services.
• Influencing and relationship management: Build and manage strong relationships with agencies, business units, marketing partners, legal and compliance, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI.
• Build and Protect the Brand: Ensure integrated marketing campaigns are designed for a positive client experience and support the brand. Understand client journeys and support the business to deliver the brand through client experience.
• Builds Innovative Solutions: Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems.
• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Coordinate multi‑functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.
• Analysis and Problem Solving: Help to define the problem to solve, engages stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action. Deliver and monitor results; analyze results and makes recommendations to maximize return on investment while evaluating effectiveness of in‑market activity.

Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 7+ years relevant experience
• Experience leading marketing strategy in similar industry.
• Digital and mass marketing experience strategy and execution is ideal.
• Advanced knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and product/customer markets and proven ability to drive business results.
• Innovative, customer‑obsessed mindset with strong financial acumen to advocate for customer advice and experience.
• A self‑motivator with excellent organizational and communications skills to influence, prioritize and multi‑task in a collaborative or independent setting.
• Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners.

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well‑being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only)

Sans Objet