Lifecycle Marketing Manager, Donor Engagement & Retention

Canadian Blood Services; Ottawa; Hybrid; CAD 108,000 - 126,000; Full time

Job summary

A national health organization seeks a full-time Manager for Lifecycle Marketing to join the Donor Engagement and Corporate Reputation team. This role requires the development of strategies for donor retention and engagement through personalized campaigns. The ideal candidate will possess extensive experience in lifecycle marketing, particularly within the healthcare or nonprofit sectors. The position is hybrid, requiring some onsite presence in Ontario, and involves collaboration across various teams. This opportunity allows for meaningful contributions to community well-being.

Benefits

4 weeks' vacation

Annual performance award up to 10%

Comprehensive health benefits

Qualifications

• 7+ years of experience in lifecycle marketing, ideally within healthcare or nonprofit sectors.
• Minimum of 5 years' experience with CRM and marketing automation.
• Proven ability to design and execute strategic marketing initiatives across multiple channels.

Responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy.
• Design personalized omnichannel campaigns to enhance donor engagement.
• Optimize campaigns based on analytics and performance metrics.

Skills

Lifecycle marketing

Customer Relationship Management (CRM)

Email marketing

Data analysis

Campaign management

Education

University degree in business, marketing or communications

Tools

Marketing automation technologies

CRM software

Job description

A national health organization seeks a full-time Manager for Lifecycle Marketing to join the Donor Engagement and Corporate Reputation team. This role requires the development of strategies for donor retention and engagement through personalized campaigns. The ideal candidate will possess extensive experience in lifecycle marketing, particularly within the healthcare or nonprofit sectors. The position is hybrid, requiring some onsite presence in Ontario, and involves collaboration across various teams. This opportunity allows for meaningful contributions to community well-being.