Lifecycle Growth Marketer — Remote, Data-Driven

KOHO; Remote; CAD 50,000 - 70,000; Full time

Job summary

A leading fintech company in Canada is looking for a Lifecycle Marketing Specialist to enhance user acquisition, engagement, and retention strategies through email, in-app, and SMS marketing. The ideal candidate will hold a degree in Marketing and have 1-3 years of relevant experience, particularly with the Braze platform. This role allows for career development in a dynamic marketing environment within a remote-first culture that values autonomy and creativity.

Benefits

Flexible hours

Remote-first environment

Career development opportunities

Qualifications

• 1-3 years of experience in email marketing or digital marketing.
• Must have experience working with Braze.
• Strong written and verbal communication skills are essential.

Responsibilities

• Develop and execute email, in-app, and SMS marketing strategies.
• Support customer segmentation for targeted marketing initiatives.
• Analyze campaign performance and provide insights for improvement.

Skills

Email marketing

Digital marketing

Customer segmentation

Data analysis

Strong communication skills

Detail-oriented

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Braze

Customer data platforms

Job description

A leading fintech company in Canada is looking for a Lifecycle Marketing Specialist to enhance user acquisition, engagement, and retention strategies through email, in-app, and SMS marketing. The ideal candidate will hold a degree in Marketing and have 1-3 years of relevant experience, particularly with the Braze platform. This role allows for career development in a dynamic marketing environment within a remote-first culture that values autonomy and creativity.