Lead-to-Opportunity Product Owner - Drive GTM Velocity

Black Duck Software, Inc.; Calgary, Toronto; On-site; CAD 128,000 - 194,000; Full time

Job summary

A leading software security firm is seeking a Principal Product Owner to lead the strategy and vision for their Lead to Opportunity (L2O) product. The ideal candidate will have over 10 years of experience in product management with a strong focus on lead lifecycle management and sales efficiency. This role involves close collaboration with marketing, sales, and IT teams to improve lead quality and accelerate sales cycles. The company offers a competitive salary and comprehensive rewards package.

Qualifications

• 10+ years of experience in relevant roles focused on lead lifecycle or sales pipeline management.
• Demonstrated success in improving lead qualification and follow-up workflows.
• Deep experience with CRM and marketing automation systems.

Responsibilities

• Own the Lead to Opportunity (L2O) product vision and strategy.
• Define and manage the L2O product roadmap.
• Design and optimize lead scoring and qualification criteria.

Skills

Product Management

RevOps

Sales/Marketing Operations

Lead Lifecycle Management

Data Analysis

Stakeholder Management

Education

Bachelor’s degree in Marketing, Business, Information Systems, or related field

Advanced degree

Tools

Salesforce

Marketo

Tableau

Jira

Confluence

Outreach

Salesloft

Job description

A leading software security firm is seeking a Principal Product Owner to lead the strategy and vision for their Lead to Opportunity (L2O) product. The ideal candidate will have over 10 years of experience in product management with a strong focus on lead lifecycle management and sales efficiency. This role involves close collaboration with marketing, sales, and IT teams to improve lead quality and accelerate sales cycles. The company offers a competitive salary and comprehensive rewards package.