Klaviyo & Email Marketing Specialist

Cloudcure; Remote; CAD 60,000 - 80,000; Full time

Job summary

A healthcare technology company is seeking a Klaviyo Expert to optimize their email and SMS lifecycle marketing. This role involves building and managing Klaviyo flows, creating campaigns, and ensuring compliance with healthcare regulations. The ideal candidate possesses 2–4 years of Klaviyo experience and a solid understanding of email deliverability. Success in this role will be measured by improved marketing performance and clean data management. The company is focused on delivering digital-first healthcare solutions.

Qualifications

• 2–4+ years hands-on experience with Klaviyo.
• Strong experience building lifecycle flows and segmentation.
• Solid understanding of email and SMS deliverability.

Responsibilities

• Build, maintain, and optimize Klaviyo flows like abandoned checkout and re-engagement.
• Create and schedule email and SMS campaigns.
• Monitor open rates, CTR, and conversion.

Skills

Klaviyo experience

Email deliverability

Data interpretation

Attention to detail

Job description

About Cloudcure

Cloudcure is a healthcare technology company delivering digital-first care solutions. We operate in a regulated environment and focus on patient trust, education, and long-term outcomes.

We’re looking for a Klaviyo Expert to own and optimize our email and SMS lifecycle marketing, from strategy to execution, with a strong focus on conversion, retention, and compliance.

Role Overview

This role is responsible for building, managing, and optimizing Klaviyo flows, campaigns, and segmentation across the customer lifecycle. You will work closely with marketing, product, and operations to ensure timely, personalized, and high-performing communication.

You should be comfortable working in data-heavy environments, improving deliverability, and translating business goals into automated lifecycle journeys.

Key Responsibilities

Klaviyo Setup & Lifecycle Flows

• Build, maintain, and optimize Klaviyo flows (welcome, abandoned checkout, re-engagement, post-purchase, churn prevention, etc.)

• Audit existing flows and identify gaps or improvement opportunities

• Ensure flows are triggered correctly and aligned with user behavior

Campaign Management

• Create and schedule email and SMS campaigns

• Coordinate messaging with product launches, promotions, and operational updates

• Ensure consistent branding, tone, and compliance

Segmentation & Data

• Build advanced segments based on behavior, lifecycle stage, and attributes

• Maintain clean lists and manage suppression logic

• Partner with tech teams to ensure accurate event tracking and data syncs

Optimization & Performance

• Monitor open rates, CTR, conversion, and revenue attribution

• A/B test subject lines, content, timing, and flows

• Improve deliverability and sender reputation

Compliance & Best Practices

• Ensure messaging aligns with healthcare marketing standards and privacy regulations

• Maintain unsubscribe, consent, and preference management best practices

Required Qualifications

• 2–4+ years hands‑on experience with Klaviyo

• Strong experience building lifecycle flows and segmentation

• Solid understanding of email and SMS deliverability

• Ability to interpret data and translate insights into action

• Excellent written English and attention to detail

Nice to Have

• Experience in healthcare, wellness, or regulated industries

• Experience with transactional + marketing email separation

• Familiarity with product‑led or subscription businesses

• Experience collaborating with engineering or data teams

What Success Looks Like

• High‑performing automated flows with clear attribution

• Improved open, click, and conversion rates

• Clean segmentation and reliable data tracking

• Email and SMS becoming a core revenue and retention channel