Head of Digital Marketing

MHB Group; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading real estate firm in Toronto is seeking a Client Acquisition expert to drive digital marketing initiatives. You will lead a team to develop strategies that enhance the client journey, manage performance across various platforms, and contribute to the overall growth of the company. The ideal candidate has a strong background in digital marketing and client acquisition, with excellent communication skills and a knack for analyzing metrics. This role offers the opportunity to work closely with senior leadership and make a significant impact in a dynamic environment.

Qualifications

• Proven track record in digital marketing and client acquisition.
• Strong analytical skills to monitor and optimize campaigns.
• Experience in real estate marketing strategies is a plus.

Responsibilities

• Manage a digital marketing team focused on client acquisition.
• Oversee performance on platforms like META, Google, and TikTok.
• Develop content that enhances client engagement.

Skills

Digital marketing

Lead generation

Excellent communication skills

Tools

SEO tools

Google Ads

Social media platforms

Job description

We’re working with a highly respected Real Estate company in Burlington. As a leader in their industry, they’re seeking a & Client Acquisition to lead their digital marketing efforts and help drive growth.

Position Overview

In this role, you’ll be responsible for developing and executing digital marketing strategies to generate high-quality leads for the sales team. You’ll oversee the entire client journey, from content creation to client retention, while reporting key results to the CEO. Your focus will be on supporting the company’s growth by driving digital marketing performance across various channels.

Key Responsibilities

• Lead Digital Marketing Team: Manage and support a team focused on driving client acquisition.
• External Partnerships: Work with agencies and partners to expand digital capabilities.
• Campaign Management: Drive performance across platforms like META (Facebook / Instagram), Google, TikTok, YouTube, and more.
• New Digital Trends: Stay on top of emerging platforms and trends to reach new audiences.
• Track Metrics: Monitor KPIs like cost per lead, ROI, and engagement, adjusting strategies as needed.
• Website Optimization: Improve company websites with a focus on SEO and client engagement.
• Content Creation: Develop high-quality content that attracts leads and strengthens the brand.
• Collaboration: Work closely with senior leadership to align marketing strategies with sales goals.

Required Skills & Abilities

We’re looking for a self-driven, results-focused individual who thrives in a fast-paced environment. You should have excellent communication skills and be able to work well across teams. Experience in digital marketing, particularly in lead generation and branding, is essential. A solid understanding of marketing strategies in real estate is a plus. If this sounds like the role for you - then APPLY today!