Growth Marketing Lead - Agile, B2B/B2C, Data-Driven

Cogeco Connexion; Ottawa; On-site; CAD 70,000 - 90,000; Full time

Job summary

A telecommunications company is seeking a Marketing Lead to develop and execute comprehensive marketing strategies that drive growth, retention, and customer engagement. This role involves managing campaigns, conducting market analysis, and working collaboratively within a cross-functional squad. The ideal candidate has a strong background in B2B/B2C marketing, excellent communication skills, and familiarity with digital tools. The position is located in Ottawa, Ontario, and requires bilingual capabilities in English and French.

Benefits

Professional development opportunities

Diversity and inclusion initiatives

Health and well-being prioritization

Qualifications

• Minimum of 5-7 years of experience in marketing, preferably within telecommunications.
• Experience working in an agile team or squad is a plus.

Responsibilities

• Create and implement marketing strategies that drive customer acquisition, retention, and revenue growth.
• Design, launch, and manage multi-channel marketing campaigns.
• Conduct competitive analysis to identify trends in telecommunications sector.
• Oversee the creation of compelling content for B2B/B2C audiences.
• Monitor and analyze campaign performance metrics.

Skills

B2B/B2C marketing principles

Analytical mindset

Excellent communication

Creative thinking

Digital marketing tools familiarity

Bilingual (English and French)

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Master’s degree or MBA

Tools

Salesforce

Google Analytics

LinkedIn Ads

Job description

A telecommunications company is seeking a Marketing Lead to develop and execute comprehensive marketing strategies that drive growth, retention, and customer engagement. This role involves managing campaigns, conducting market analysis, and working collaboratively within a cross-functional squad. The ideal candidate has a strong background in B2B/B2C marketing, excellent communication skills, and familiarity with digital tools. The position is located in Ottawa, Ontario, and requires bilingual capabilities in English and French.